how to create the next ice bucket challenge
DESCRIPTION
Since the viral campaign titled the 'Ice Bucket Challenge' gained millions of participants, every marketer has been scrambling to create the next viral sensation. However, without a website that is ready to present a positive User Experience, your campaign could backfire. Here's how to make sure your website and design are compatible with your digital strategy so that you can be the next brand to host a campaign on the same level as the Ice Bucket Challenge.TRANSCRIPT
How to Create the Next
Make your
campaign the next
big-deal viral trend
So, if you live under a rock…
The ALS Ice Bucket Challenge goes like this:
• One person dumps a bucket of ice water on their head to raise awareness for Amyotrophic lateral sclerosis (ALS, or Lou Gehrig's disease)
• They can then donate to www.alsa.org, post the video-proof on social media, and challenge 3 other people to dump-or-donate.
• And on it goes…
It raises funds, awareness, and the sniffles.
What made the Ice Bucket
Challenge work so well?
The 4 ingredients that made
it viral:
1.Purposeful 2.Compatible
3.Engaging
4.Creative Mix ‘em up good, no one likes a
lumpy viral video!
Ugh, no one gets analogies
anymore…
And…?
How did these 4
factors convince
millions to dump ice
cold water on their
heads?
Let’s investigate…
Seriously, how did I get talked into this?!
Purposeful
When a campaign supports a good cause, it’s nearly impossible to ignore.
Even if they don’t dump, they usually
donate. AKA: awareness!
Either way,
make it rain.
Compatible
Without compatibility, users won’t be able to see
or participate in your campaign.
The “sharing” element across social media platforms was the most important aspect to get the Ice Bucket Challenge
to go viral.
Engaging
Celebrities, former presidents, your boss: they’ve all accepted the challenge. Why? They were
called-out.
Engagement keeps people tuned in. Make sure your campaign
holds onto people’s easily-distracted attention span.
Come on, I live the Ice Bucket Challenge.
Wait, what were we
talking about?
Creative
Buckets of ice and ALS had nothing in common…
Until the Ice Bucket Challenge.
Use your out-of-the-box
thinking to create a campaign that users can’t
resist. Even if they aren’t completely related,
create a relation.
You’ve Been Nominated!
Well, not for the Ice Bucket Challenge (but feel free, it is for a good cause!), but to create the next viral campaign that has
everyone talking about your brand!
We can’t wait to participate.
Read the full article here. Contact Us for help with getting your website
ready to host the next Viral Sensation!
www.Ceeonsoft.com
(603) 943-5194