how to create unique & profitable fundraising events that ...€¦ · how to create unique...
TRANSCRIPT
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How to Create Unique & Profitable Fundraising Events
that Excite Your Donors
@fundraiserchad
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a tale of two special events
@fundraiserchad
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which one?
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Who is this guy?
And why does he think he knows what he’s
talking about?
@fundraiserchad
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career fundraiser
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specializing in fundraising coaching for small, but MIGHTY, nonprofit
organizations
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Well here I am baby, practice what you
preach
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AGENDA 1) The Problem 2) Why Events? 3) Solution #1: Smart Events 4) Solution #2: Heavily Sponsored Events 5) Solution #3: Profit Amplified Events 6) Making the Case for Change 7) Q&A
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The Problem
@fundraiserchad
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What’s the first thing people
suggest as a way to raise money for a
charity?
golf tournament
gala
awards banquet
raffle
walk/run
bake sale
bake sale
auction
bingo yard sale
talent show casino night
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B U R N
O U T
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Why Events?
@fundraiserchad
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What should be the primary purpose of
a fundraising event?
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And what type of donor?
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Image Credit: imarketsmart.com
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The primary purpose of fundraising events should be to find new
individual donors.
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which one?
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Solution #1: Smart Events
@fundraiserchad
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how many?
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BE HONEST
How many events does your organization run?
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hold no more than 2 fundraising
events per year
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successful events require 4 months of
staff focus
(3 prior & 1 after)
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what kind?
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non-traditional
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not the goal
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simple
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diverse
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experiential
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reverse engineered
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how to evaluate all the crazy event ideas
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productivefundraising.com/resources
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planning the darn thing
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event budget template
productivefundraising.com/resources
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event planning template
productivefundraising.com/resources
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Solution #2: Heavily Sponsored
Events
@fundraiserchad
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focus on sponsors, not attendees
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SPONSORS > TICKETS
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200 tickets x $30 = $6,000
20 sponsors x $300 = $6,000
5 sponsors x $3,000 = $15,000
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don’t worry about filling seats … that’s
the easy part
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it’s all about mindset - you need to shift it
from …
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PRESENTING SPONSOR
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What’s the best way to approach a potential sponsor?
PEOPLE GIVE TO PEOPLE
(NOT EMAILS)
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Dear Mr. Donor - I hope all is well and that you’re enjoying these late spring days! My name is Chad Barger and I am the Development Director of the ABC Charity. I am writing to see if I could stop by sometime in the next month or so to provide a brief update on ABC Charity and our upcoming event. I think 20 minutes would be sufficient – is there a good day on your calendar? Lunch or coffee is also a possibility if you have a bit more time. What about the 20th at 2pm or the 22nd between 1 and 4pm? Thank you for taking the time to read this request and have a wonderful day. Sincerely, Chad
productivefundraising.com/resources
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make it easy for them & they’ll take
the meeting, IT’S THEIR JOB!
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meet annually & present a menu of
opportunities
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productivefundraising.com/resources
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You could stop here and have 2 successful
annual events, but why not amplify the profit if you’re already going to
the trouble …
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Solution #3: Profit Amplified
Events
@fundraiserchad
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add a peer to peer component
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In person Peer to peer
By mail By events By email
Via crowdfunding On a web site
By phone By advertising
the methods
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call participants in advance
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+35%
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add / maximize a live auction
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FUND A CAUSE
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Making the Case for Change
@fundraiserchad
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show them the numbers
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9 point performance index
1.Participants + Non-Responders 2.Income 3.Expense 4.Percent Participation 5.Average Gift 6.Net Income 7.Average Cost Per Gift 8.Cost of Fund Raising 9.Return
Credit: Jim Greenfield
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Solicitation Performance Indexbased on James M. Greenfield's Nine-Point Performance Index
PERFORMANCE
INDICATOR SOLICITATION 1 SOLICITATION 2 SOLICITATION 3 SOLICITATION 4 SOLICITATION 5 SOLICITATION 6 SOLICITATION 7 SOLICITATION 8 SOLICITATION 9 TOTALS
Solicitations Made/Sent -
1. Participants -
2. Income -$
3. Expense -$
4. Percent Participation #DIV/0!
5. Average Gift #DIV/0!
6. Net Income -$
7. Average Cost Per Gift #DIV/0!
8. Cost of Fund Raising #DIV/0!
9. Return #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
DATA YOU ENTER
productivefundraising.com/resources
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ALL
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