how to create visual content your audience will love
TRANSCRIPT
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How to Create Content Your Audience Will LoveMichael Roach
What is an audience?
There are so many definitions.
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How to Create Content Your Audience Will LoveMichael Roach
Simple definition of an audience
- assembled group of spectators
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How to Create Content Your Audience Will LoveMichael Roach
Audience Development
- activity a business conducts to
attract, understand, and engage
groups of people
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How to Create Content Your Audience Will LoveMichael Roach
Why visual content?
● gives us options (ways to express complex topics/ideas)● complement to text● keeps audience stimulated● brain can process visual content faster than text● use stories to activate emotions and persuade
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How to Create Content Your Audience Will LoveMichael Roach
Best BuyUsage of color, text, and simplicity to persuade for the purchase of technology
Twitter Ad for Chromecast (Audio)
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How to Create Content Your Audience Will LoveMichael Roach
Hershey’s - “My Dad”Example of storytelling to activate and evoke emotions
YouTube - https://www.youtube.com/watch?v=x5jeP4Ftp0Q
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How to Create Content Your Audience Will LoveMichael Roach
Windows 10 - The future starts nowYouTube - https://www.youtube.com/watch?v=AFJ1a1D4hdo
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How to Create Content Your Audience Will LoveMichael Roach
Visual Content and the
Elements of Art
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How to Create Content Your Audience Will LoveMichael Roach
Elements of Art
● Line● Shape● Forms● Space● Texture● Color
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How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
Think C. R. A. P.
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How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
C - Contrast
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How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
R - Repetition
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How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
A - Alignment
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How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
P - Proximity
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How to Create Content Your Audience Will LoveMichael Roach
Color Psychology
● Color greatly influences human emotion and behavior.● You can use this to your advantage.● Reduce analytical thinking and evoke emotion.
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How to Create Content Your Audience Will LoveMichael Roach
Colors have meanings:
● white - purity, innocence, cleanliness (reflects light)● black - authority, power (gives a thinning effect in fashion)● red - love, passion, action, energy● blue - calming, peace, tranquility (sky, ocean)● pink - appreciation, thanks, grace, compassion, love, friendship
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How to Create Content Your Audience Will LoveMichael Roach
Colors have meanings:
● green - calming, nature, growth, refreshing, relaxing● purple - royalty, luxury, wealth, sophistication, romance, feminine● yellow - attention-getter, optimism● brown - friendship, family, home (abundant in nature, color of earth)
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How to Create Content Your Audience Will LoveMichael Roach
To create visual content your audience will love, you need to be aware of trends.
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How to Create Content Your Audience Will LoveMichael Roach
Current Trends (Color)
Source: Pantone.com - Pantone’s Top 10 Colors of Spring 2016
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How to Create Content Your Audience Will LoveMichael Roach
Current Trends (Design)
Modern-Retro lookSource: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
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How to Create Content Your Audience Will LoveMichael Roach
Current Trends (Design)
Geometric Shapes, PolygonsSource: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
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How to Create Content Your Audience Will LoveMichael Roach
Tools to Create Visual Content
● Adobe Creative Cloud (Photoshop, Illustrator, etc.)● Canva.com● Pixlr.com● Gimp● Sumopaint
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How to Create Content Your Audience Will LoveMichael Roach
Resources to Create Visual Content
● Unsplash (Free)● Shutterstock (Paid)● iStockPhoto/Getty Images/Offset (Paid)● Pond5 (Paid and Public Domain)● Envato Marketplace (Paid)
Options to purchase stock photos, video footage, illustrations, or templates one at a time, or by subscription. Feel free to use these sites for research or inspiration.
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How to Create Content Your Audience Will LoveMichael Roach
Final thoughts...
● Try not to do everything yourself, partner with a creative (designer, videographer, editor, etc.)
● Ask others you trust for feedback● Test often, measure results of attempts to engage your audience● Devise a plan to work smarter so you can grow your audience (at scale)
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How to Create Content Your Audience Will LoveMichael Roach
Thank you
Reach out: [email protected]
Social: Twitter: @mr0ach Linkedin: https://www.linkedin.com/in/mlroach