How to Create Webinars and Online Training So Engaging that…

Ellen Finkelstein

PowerPoint MVP

www.EllenFinkelstein.com

…People Have to Pay Attention

Ellen Finkelstein

PowerPoint MVP

www.EllenFinkelstein.com

Are you doing webinars now?

If you aren’t doing webinars now…

Oops! We’re over time!

Are you bored yet?

What are 3 events/trends that have spurred the use of webinars?

People were afraid to fly for months9/11 attacks

Travel budgets were cut2008 “Great Recession”

Provided high-quality video streaming

Widespread broadband

How are webinars different from live presentations?

Getting knowledge out into the world

3200 BC 100 AD 1440 1880

First radio

transmission

1927

TV

invented

Printing press

inventedPaper

invented

First true writing

of language

1983

First blogs

1995

First

webinar

software

11

Webinars—the first time a person could speak to a crowd virtually

12

If you do webinars, what type?

14

My embarrassment

15

16

I went to a PowerPoint conference each year

17

And I read a lot!

18

I became a PowerPoint MVP in 2010

19

One of 14 in the United States

My first webinars were about PowerPoint

20

Then I started doing my own, including a webinar summit

21

By now, I’ve done or hosted hundreds of webinars!

22

9 webinar techniques 1 2 3

4 5 6

7 8 9

Use and design for the webcam…1

…but you don’t have to

Come into their living room

How do you feel about using the webcam? Why or why not?

Use the interactive features2

CHAT

Create a change-up every few minutes

Ask questions

Answer questions

Do a mini-workshop

Do a pollTell a story or give an example

Do a demo

Use more slides3

“What you see on this slide explains the process clearly”

4

Mini workshop

We all gain when you reach out to team members

34

Why is this topic important for your audience?

What image will help them understand and remember—

and persuade them?

Text and images can be smaller, but…

5

…big and bright will keep their attention

Use the Tell ‘n’ ShowSM

method

Corollary: Put 1 point on a slide

Animation does NOT display well…6

…so keep it simple and crisp

If people don’t know you, introduce yourself first…

7

…otherwise, don’t bore them at the beginning!

Modulate your voice more8

Always follow up

Post the recording

Ask for feedback

Put them on your email list

9

The upshotMultitasking

BARE

Webcam Interactivity

More slides Slides essential Close Animation

Introduction Voice Follow-up

There’s a lot more to webinars!Ask me about them…

Ellen Finkelstein

PowerPoint MVP

www.EllenFinkelstein.com

Free video training–13 Techniques to Make Designing Your Slides EASY!

Ellen Finkelstein

PowerPoint MVP

www.EllenFinkelstein.com

ellenhelps.me/engaging

Plus:

• PDF of my slides

• Video explaining the BARE system of choosing images

• Invitation to TMN group for further discussion & resources