HOW TO CULTIVATE SLOVAKIA?PR CAMPAIGN FOR THE FRONTLINE CLUB

MISSION:

• Create PR campaign for The Frontline Club - place which hosts series of debates with people who know and are not afraid to speak.

• Campaign must  motivate young people to join debates and support the club and its events.

Insights: „I like reading internet discussions, I make fun how

fool they are.“

„I am outraged by their low level, the way of formulating opinions and the fact that they never

enrich the society.“

IDEA:

Exhibition of the Stupidity in Slovak chat roomssupported by The Frontline Club

KEY MESSAGE:

Best debates are not in chat rooms. We cultivate debates.

The Frontline Club

Main Channel - EVENTS:

• Touring Exhibition of the Stupidity in Slovak chat rooms• Event consists of two main parts:A) Exhibition of the stupidity in Slovak chat rooms

B) Workshops led by Front Line Club with important figures of Slovak society (f.e. Michal Hvorecký, Robert Bezák, Juraj Kušnierik, Shooty...)

Channel - SCHOOL ENDORSEMENT

• Cooperation with the high schools and universities - Media education in practice

• Engagement of the students by exhibition a workshop

Stakeholder engagement• Front line clubThe main hero in the fight against Slovak stupidity

• Students from high schools and universities Main target audience

• Important figures A positive example of critical thinking, formulating attitudes

• Internet debatersAn example of the dark side of Slovakia

Media relation• Grand Opening of touring exhibition in Bratislava – report in

nation media (f.e. Markíza, Radio_FM)

• Local events - content cooperation with the local portals in Slovakia and regional media (f.e. TV Patriot, Radio Piešťany)

Owned Channels (web, Facebook Page, Twitter)

• Information hub - News, Tourplan, Programme, Streaming, Aftermovie