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How to deliver engaging, interactive webinars WebinarMaster.com #WebinarMaster #WebinarMaster Donald H Taylor, Chair Learning Technologies Conference DonaldHTaylor

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  • Title Slide

    How to deliver engaging, interactive webinars

    WebinarMaster.com #WebinarMaster#WebinarMaster

    Donald H Taylor, ChairLearning Technologies Conference

    DonaldHTaylor

  • Question: What makes a great webinar

    #WebinarMaster

    What makes a great webinar?

    ... and a terrible one?

    ?

  • Answer to question

    Structure

    #WebinarMaster

    Engagement

    Design Delivery

  • Structure Engagement Design Delivery

    Agenda

    #WebinarMaster

    Today

  • Structure Engagement Design Delivery

    Agenda: Structure

    #WebinarMaster

    Today

  • Hollywood

    #WebinarMasterImage: Topher_

    https://www.flickr.com/photos/christopher_brown/42546751314/

  • Parachutes in Arnhem

    #WebinarMasterImage: © Crown Copyright 2014_

    https://www.flickr.com/photos/defenceimages/15319883842/

  • Question

    #WebinarMaster

    How should you begin

    your webinar?

    ?

  • 4 slide beginning 1

  • 4 slide beginning 2

    Establish value proposition

    Engage immediately

    Route map

    Give an answer

  • Structure Engagement Design Delivery

    Agenda: Engagement

    #WebinarMaster

    Today

  • 0%

    10%

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    40%

    50%

    60%

    70%

    80%

    -10 mins -5 mins 0 mins 5 mins 10 mins 15 mins 20 mins 25 mins 30 mins 35 mins 40 mins 45 mins 50 mins 55 mins 60 mins

    Engagement during webinars

  • 0%

    10%

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    70%

    80%

    -10 mins -5 mins 0 mins 5 mins 10 mins 15 mins 20 mins 25 mins 30 mins 35 mins 40 mins 45 mins 50 mins 55 mins 60 mins

    Average Series4

    Series5

    Engagement during webinars

  • 0%

    10%

    20%

    30%

    40%

    50%

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    70%

    80%

    -10 mins -5 mins 0 mins 5 mins 10 mins 15 mins 20 mins 25 mins 30 mins 35 mins 40 mins 45 mins 50 mins 55 mins 60 mins

    Average Series4

    Series5

    Engagement during webinarsQuestions

  • 0%

    10%

    20%

    30%

    40%

    50%

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    70%

    80%

    -10 mins -5 mins 0 mins 5 mins 10 mins 15 mins 20 mins 25 mins 30 mins 35 mins 40 mins 45 mins 50 mins 55 mins 60 mins

    Average Series4

    Series5

    Engagement during webinarsQuestions

  • “Where in the world are you, and what’s the weather like where you are?”

  • Structure Engagement Design Delivery

    Agenda: Design

    #WebinarMaster

    Today

  • #WebinarMaster

    No entry signPictures or words?

    What does this mean?

  • #WebinarMaster

    Motorway signPictures or words? Both!

  • #WebinarMaster

    The roadsign ruleThe road sign rule

    Images and words

    should be understood

    at a glance.

    “ “

  • How are yousupporting social learning

    in your organisation?

    What new L&D

    Thingsare you trying this year in your

    organisation?EG: SOCIAL, MOBILE, GAMES, ACTIVITIES

    CA

    D

    What games do you

    enjoy playing?

    Question…………………………………………….

    B

    Are you doing the same work, at the same pace you did in 2010?

    How is L&D viewed in your organisation?

    How could you go about positively changing that perception?

    E

  • How are yousupporting social learning

    in your organisation?

    What new L&D

    Thingsare you trying this year in your

    organisation?EG: SOCIAL, MOBILE, GAMES, ACTIVITIES

    CA

    D

    What games do you

    enjoy playing?

    Question…………………………………………….

    B

    Are you doing the same work, at the same pace you did in 2010?

    How is L&D viewed in your organisation?

    How could you go about positively changing that perception?

    E

    My answer: D

  • Structure Engagement Design Delivery

    Agenda: Delivery

    #WebinarMaster

    Today

  • #WebinarMaster

    Transitions

    Is it technicallycomplicated?

    No, it’s not!

    But you don’t justneed technology …

    … you also need to be clearwhat you’re going to say

  • #WebinarMaster

    What makes for great

    vocal delivery?

    ?

  • #WebinarMaster

    Authentic

    Enthusiasm

  • In training:Read aloud

    Listen to yourself

    Play “Just a minute”

    On the day:Warm up

    Smile!

    Be prepared

    #WebinarMaster

    Developing your voiceDeveloping your voiceDeveloping your voice

  • In training:Read aloud

    Listen to yourself

    Play “Just a minute”

    On the day:Warm up

    Smile!

    Be prepared

    #WebinarMaster

    Developing your voiceDeveloping your voiceDeveloping your voice

    … but always:

    AuthenticEnthusiasm

  • Rehearsal

    #WebinarMasterImage: Joey Lax-Salinas

    Rehearsal

    _

    https://www.flickr.com/photos/joeybls/12337054473/

  • #WebinarMaster

    Developing your voiceTypes of rehearsal

    Types of rehearsal

    Flow/story discussion

    Script-building

    Technical

    Full run through

    Image: Joey Lax-Salinas_

    https://www.flickr.com/photos/joeybls/12337054473/

  • Structure Engagement Design Delivery

    #WebinarMaster

    Today

  • #WebinarMaster

    Three webinar principlesThree webinar principles

    Value

    Intimacy

    Authenticity

  • Questions

    A free 46-page PDF with tips for online delivery distilled from delivering, hosting and coaching speakers for over 500 webinars since 2007.

    #WebinarMaster

    LinkedIn: DonaldHTaylor

    http://webinarmaster.wordpress.com/about-the-book/

  • Title Slide

    How to deliver engaging, interactive webinars

    WebinarMaster.com #WebinarMaster#WebinarMaster

    Donald H Taylor, ChairLearning Technologies Conference

    DonaldHTaylor

  • Image credits

    • Hollywood by Topher

    https://www.flickr.com/photos/christopher_brown/42546751314/

    • Parachutists by Corporal Andy Reddy, RLC, Crown Copyright 2014https://www.flickr.com/photos/defenceimages/15319883842/

    • The Indiana University Auditoriumhttps://www.flickr.com/photos/joeybls/12337054473/

    Image credits

    _

    _

    _

    https://www.flickr.com/photos/christopher_brown/42546751314/https://www.flickr.com/photos/defenceimages/15319883842/https://www.flickr.com/photos/joeybls/12337054473/