How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain!

Gaurav Mishra | Gauravonomics!Subscribe to gauravonomics.com !Follow @gauravonomics on Twitter!

Why do I lead workshops?!

To learn more about Gaurav/ Gauravonomics, subscribe to gauravonomics.com or follow @gauravonomics on Twitter. !

Gaurav helps global brands inspire, organize and energize people by rethinking purpose, participation and performance.!!- MBA from IIM Bangalore !- Brand Marketer at Tata Group !- Co-founder of 2020 Social!- Asia Director of Social at MSLGROUP!- Led 50+ workshops with 2000+ marketing and communications professionals across Asia.!!

Gauravnomics writes and talks about minimalism, mythology and movements. Watch out for the upcoming novel on this theme.!!- Award-winning blogger, speaker and changemaker!- The marketer who went off consumption!- 2008-09 Yahoo! Fellow at Georgetown University!- Co-founder of Vote Report India!- 2009 TED India fellow !

How do I lead workshops?!

!“Learning is finding out what you already know. Doing is demonstrating that you know it. Teaching is reminding others that they know just as well as you.” !– RICHARD BACH, “Illusions”!!Photo from xavitalleda on Flickr!!

A discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms.!

Social Heartbeat brand planning workshop!

Social Heartbeat brand planning framework!

Helps brands design powerful purpose-inspired platforms and programs to inspire, organize and energize people around a shared purpose.!

Shared purpose or Social Heartbeat to inspire people!

Long-term online-offline platform to organize people!

A series of short-term programs to energize people!

1! 3!2!

3) Purpose!

1) Benefit!

2) Bridge!Consumer Journey!

3) Purpose!

1) Benefit! 2) Bridge!Paid!

Owned!

Earned!

Step 1: Passion tags!

On your post-it note, write your name and avatar-name at the top, draw an avatar, and write five “passion-tags” at the bottom.!

Gaurav Mishra!Gauravonomics!

Wine!Poetry!Theatre!Design!Innovation!

Step 2: Real life social network!Put up the post-it notes on your group’s chart paper, then compare your “passion-tags” with your group members, and draw a line if the tags match. Then, discuss the similarities between real-life social networks and online social networks.!

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Step 3: Social Heartbeat !Surprise! In 50+ workshops with 2000+ marketing and communications professionals across 6 countries in Asia, less than 1% of the passion tags mentioned were brands. Discuss what brands need to do to become a part of social networks (hint: find a shared passion).!

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BIG BRAND

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Social Integration Journey social business planning workshop!

Social Integration Journey planning framework!

Helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI.!

1!

Platforms! Programs! Processes!

Inaction!

Incubation!!

Integration!

Create a static campaign or country microsite!

2! Create a company page on Facebook or Twitter!

3! Create a Facebook contest or a Twitter influencer program!

4! Integrate social into technology platforms!

5! Integrate social into marketing!programs!

6! Integrate social into business processes!

Step 1: Identify where you are!

Map existing social initiatives in your organization on the social integration framework to find your present stage of social integration.!

1!

Platforms! Programs! Processes!

Inaction!

Incubation!!

Integration!

2! 3!

4! 5! 6!

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Step 2: Identify where relevant others are!

Map existing social initiatives in relevant other organizations on the social integration framework to explore possibilities you havenʼt explored yet.!

1!

Platforms! Programs! Processes!

Inaction!

Incubation!!

Integration!

2! 3!

4! 5! 6!✔

Step 3: Identify where you wish to be!

Identify your potential stage of social integration, discuss why you wish to reach there, and discover barriers that might stop you.!

1!

Platforms! Programs! Processes!

Inaction!

Incubation!!

Integration!

2! 3!

4! 5! 6!✔

Crisis Curve crisis planning workshop!

Crisis Curve crisis planning framework!

Helps corporations map out, plan for and build capabilities to manage crisis scenarios across the four stages of the crisis curve. !

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ntio

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Time!

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2! 3!

4!

0! Before Crisis: Plan for crisis scenarios!

Flash Point: Track early warning signals! !

Spotlight: Plot heat map of crisis flows! !

Blame Game: Shape narrative via owned media!

Resolution: Optimize for search results !

Step 1: Crisis mapping!

Think of a ʻreal worldʼ, a ʻslow burnʼ and a ʻflash mobʼ crisis that can seriously impact your business.!

Step 2: Scenario mapping!

For each crisis situation, map out the best case, worst case and most likely case by creating news headlines for the flash point, spotlight and blame game stages over three days.!

Step 3: Response mapping!

For each crisis situation, map out key influencers, keywords, spokespersons, and messages.!

For more social media workshops!

For more social media workshops!

For more learning workshops visit http://gauravonomics.com, http://slideshare.net/gauravonomics, or http://youtube.com/gauravonomics !

Letʼs stay in touch!!

Gaurav Mishra | Gauravonomics!Subscribe to gauravonomics.com !Follow @gauravonomics on Twitter!