Custom Window Signs, Car Signs & Banners

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How to Design Vinyl Banners for Your Retail

Store

•Whether you work for a nationwide chain or you’re just a small boutique, you have to advertise to be successful.

•Most retailers use window signs, but vinyl banners should be used as well as they can be customized and are very cost-effective.

•Here’s a guide to help with the retail store banner design process:

•Measure the area where you’d like to display the banner.

•Outdoor banners need to be viewable from a distance, so they should be at least 3’x6’ or larger.

•Indoor banners can be smaller (2’x4’ is a common size).

•Most banner printing companies can accommodate custom sizes as well.

Banner Size

•If you’re promoting an event (grand opening, holiday sale, etc.), you’ll want to feature it as large as possible.

•If you’re using this banner off-site, display your name, address phone number, etc.

•Make your message exciting and encourage the customer to visit your store.

Message

•Keep fonts bold and simple—detailed script fonts are hard-to-read.

•The colors should be appropriate to the store and your message.

•Bright colors like red and yellow are great for a big sale, but use more subdued colors if you’re displaying more information.

•Include high-quality pictures of your best-selling products to show what you have to offer.

Visuals

•Outdoor banners need special finishing (they are printed on a thicker vinyl material with reinforced edges to prevent wind damage).

•Indoor banners don’t need special finishing, but if you want to hang them, make sure to add grommets.

Finishing/Location

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

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