how to determine a children’s product haley will and jennifer buoniconti ul / ppai product safety...
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How to Determine a Children’s Product
Haley Will and Jennifer BuonicontiUL / PPAI Product Safety Consultants
This information is being furnished by PPAI for educational and informational purposes only. The Association makes no
warranties or representations about specific dates, coverage or application. Consult with appropriate legal counsel about the specific application of the law to your
business and products.
Concerns from the Promotional Product Industry
Products are often intended for use by adults, given out at trade
shows and workplaces, but end up in the hands of children.
How to determine whether a product is a general consumer
product or a children’s product?
Who bears the responsibility for determining if a product is a
children’s product?
CPSC Guidance
CPSC issued Final Interpretation of a Children’s Product, nowcodified in 16 CFR 1200
Designed or intended primarily applies to those productsdesigned and commonly recognized as intended for use bychildren 12 years of age or younger.
For use means that children will physical interact with suchproducts based on the reasonably foreseeable use of suchproduct.
CPSIA Factors for Children’s Product
1) A statement by a manufacturer about the intended use of such product, including a label on such product if such statement is reasonable.
2) Whether the product is represented in its packaging, display, promotion, or advertising as appropriate for use by children 12 years of age or younger.
3) Whether the product is commonly recognized by consumers as being intended for use by a child 12 years of age or younger.
4) The Age Determination Guidelines issued by the Commission staff (http://www.cpsc.gov/BUSINFO/adg.pdf)
Manufacturer’s Statement
Should be reasonably consistent with the expected use pattern
of the product.
A manufacturer’s statement that the product is not intended for
children does not preclude a product from being a children’s
product IF consumers would commonly use that product for
children 12 years of age or younger.
Product Presentation
Factors to consider:•Packaging, display, promotion or advertising•Express or implied representations•Text, illustration, photographs depicting consumers using the product in instructions, assembly manuals or advertising media•Physical location in a retail store or visual associations in the pages of a website
Combination Products
Manufacturers sometimes combine several different toys in a
single product. Items packaged may be intended for different
age groups.
Each individual product should meet the applicable regulation
for the individual products in the group.
Commonly Recognized by Consumers
Children’s product factors:
Small sizes
Exaggerated features
Safety features
Colors
Decorative motifs
Decorative features
Play value
Principle Affordance
Analysis of what a product does, even if what the product does is unintended.
Sorting through the mixed messages presented by a complex product and giving precedent to the product’s obvious features over hidden ones is appropriate and necessary.
Cost Considerations
Cost should be considered when evaluating whether a
consumer product is primarily intended for children or
adults.
Very expensive items are less likely to be given to children
because children are often less careful with their
belongings than adults.
CPSC has not specified a price point where any given
product achieves automatic adult status.
Children’s Interaction
Foreseeable use or misuse of the product by a child must
be evaluated.
Most products intended for children will involve the child
having physical interaction with the product.
Children’s Interaction
There are few products for use in a child’s environment, but are
not for use by the child.
Such products may include a nursery themed lamp, clock or
decorations that are made for use in the child’s room, but are not
operated or handled by the child.
These types of products are considered to be home furnishings
or decorations primarily intended for use by adults
Children’s Interaction
Home furnishings and decorations that incorporate
elements that have play value, should be evaluated.
Example: Space Ship Night Light
Children’s Interaction
Intended for use by adults or caregivers with children, not
considered children’s product.
Child has little or no interaction with product.
Age Determination Guidelines
Guidelines found at (http://www.cpsc.gov/businfo/adg.pdf)
Appeal of product for different age groups
Capabilities of various age groups
Other Factors to Consider
Size and Shape Materials UsedNumber of PartsMotor Skills RequiredClassic ProductColorsCause & EffectSensory ElementsLevel of Realism/DetailLicensing/Theme
Size and Shape
Dimensions
Ability to use properly
Materials Used
Soft plastic, foam, plush, wood
Metal, glass, ceramic
Cause & Effect
Product response - lights, sounds, movement
Number of Parts
Physical ability
Cognitive ability
Motor Skills Required
Fine motor skills
Gross motor skills
Classic Product
Maintain appeal over generations
Colors
Bright primary colors
Natural or dull colors
Sensory Elements
Appeal to any of the five senses
Lights, sounds, texture, smell, taste
Level of Realism / Detail
Cartoonish versus real appearance
Child versus adult qualities
Licensing / Theme
Ties to outside influences, primarily media, contain a
licensing characteristic
Challenging Product Categories
Furnishings and FixturesCollectiblesJewelryDVDs, Video Games and ComputersArt MaterialsBooksScience EquipmentSporting Goods and Recreational EquipmentMusical InstrumentsPens
Furnishings and Fixtures
Intended for adult use in the child’s room or classroom,
considered general use products not children’s products.
Examples: lamps, shelves, tissue boxes etc.
Intended for use by the child are considered children’s products.
Examples: small bunk beds, small bean bag chairs, bath seats,
child size chairs etc.
Collectibles
How to differentiate adult collectibles versus children’scollectibles?
Adult collectibles are intended solely for use by adults asdisplay items and are often labeled in such a manner.
Usually expensive, limited production and have displayfeatures like hooks or pedestals.
Collectibles
Example:
Collectible dolls usually have highly detailed and fragile
accessories, display cases, platforms to pose and hold the doll
and very high costs.
Dolls intended for children are more affordable and have more
simply accessories that children can handle with out damage to
the product.
Jewelry
One or more of the following characteristics of jewelry couldcause an item to be considered primarily a children’s product:
• Size
• Cost
• Marketing
• Play Value
• Childish Themes
• Sale at educational or entertainment event
• Sale in vending machine
• Appearance
DVDs, Video Games and Computers
Major consideration is child interaction with product
Video games consoles typically considered general use product
Art Materials
Crayons, finger paints, modeling dough, temporary tattoos –
children’s product
More complex craft kits may be considered general use product
Books
Children’s books have themes, vocabularies, illustrations, and
covers that match the interest and cognitive capabilities of
children 12 years of age or younger.
Some children’s books have a wide appear to the general
public.
Science Equipment
Includes items such as microscopes and telescopes
Generally not considered children’s products
Simplistic or toy versions are children’s products
Sporting Goods & Recreational Equipment
Regulation-size sporting equipment are general use items, even thoughsome children 12 years of age or younger will use them.
Recreational equipment are considered general use items, unless theyare sized to fit children 12 years of age or younger and/or decoratedwith child-like features.
Items become children’s products when they are sized to fit children ordecorated with childish features.
Musical Instruments
Musical Instruments intended for children can be distinguished from
adult instruments by their size and marketing themes.
Instruments that may be used by an adult, as well as a child, are
considered general use items.
Instruments sized for children, greatly simplified, and/or have childish
themes or decorations intended to attract children would be considered
children’s product.
Pens
Most pens or other office supplies are not considered children’s products.
When a general use product, such as a pen, has childish themes or play value, it may be converted into a children’s product due to these additional features
CPSIA Requirements for Children’s Products
Lead in paint
Lead content (accessible substrate materials)
Tracking label provision
Third party testing
If a toy, additional requirements apply:
ASTM F963
Phthalates ban
CPSC Interpretative Rule for Children’s Products
Is item intended primarily for use by children?
Does child physically interact with product?
Is product as likely to be used by general public as by children
alone?
What is item’s principal affordance?
• PPAI: www.ppai.org• Product Safety powered by PPAI: http://www.ppai.org/inside-
ppai/product-safety/• Consumer Product Safety Commission: www.cpsc.gov,
www.recalls.gov • UL: www.ul.com or [email protected]• Questions? [email protected]
Product Safety Resources
Thank you!
Questions?