how to determine optimal sales training classroom size
TRANSCRIPT
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FACTORSFor Determining Optimal Sales Training Classroom Size
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Training Design1
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Effective class design considers the number of assumed participants
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And aligns activities and class timings on that assumption
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Training Content and Method2
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Desired type of content and skills development method
impacts ideal class size
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For example:Selling Skills vs Presentation Skills
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Both are skill based and both have numerous participant activities
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But class size is dramaticallydifferent
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Selling Skills Presentation Skills
Real-Life Environment Buyer and Seller One presenter
Engagement All engaged Only presenter engaged
Class size 20 10
Selling Skills vs Presentation Skills
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Desired Participant Experience3
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When class size gets too large
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There are diminishing returns
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A good facilitator will work to engage all participants – but a large class size can
take too long
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Some participants can tune out or become less engaged
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Smaller groups have more opportunities to practice and get more direct feedback from facilitator
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Training Modality4
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Is this an Instructor Led
Training class (ILT) or is this a
Virtual Instructor Led Training class(VILT)?
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In the VILT modality a maximum of 12 participants is realistic to ensure engagement and participation
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In the ILT modality, groups of up to 30 could be effective, depending on content
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The bottom line as to how many participants can “fit” in a class…
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1. How many participants was the class designed for?
2. What skills are being taught and how are they being taught?
3. What outcome do I want for my learners?
4. What is the training modality?
…should be the resultof asking these questions:
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Research Report Reveals Well-Designed Training Improves Sales Results
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