how to determine your facebook advertising audience
TRANSCRIPT
Determining
your audience:
A worksheet.
Who is your target audience?
Where are they located?
How old are they?
Take these steps before beginning
your Facebook advertising.
LOCATION:Are your customers in a particular city or suburb? Write
down where your customers are located.
DEMOGRAPHICS:How old are your customers? What is their gender? Who do
they work for? What is their financial status? Write down
what your ideal customer looks like!
INTERESTS:List 3 broad interests that Facebook can target and then
list 3-5 other pages whose fans you would like to target.
BEHAVIOURS:Are your customers well traveled? Do they constantly use
social media on their mobile phones? Do they often attend
seasonal events? Write down your ideal customers
behaviours.
CONNECTIONS:Include or exclude people who like your page or friends of
people who like your page.
(As an FYI, you can only include connections to a page that
you manage). What pages can you connect?
Use this information
here to build your
target audience when
Facebook advertising.
Good luck!