how to do more faster when you're small
DESCRIPTION
Crossing Interaction Design with Development. A story about building, launching and scaling an app through Open Source & Smart Services. Presentation by Kasper Pihl Tornøe, founder of Swipes (http://swipesapp.com) for Mobcon BulgariaTRANSCRIPT
![Page 1: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/1.jpg)
![Page 2: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/2.jpg)
HOW TO DO MORE FASTER WHEN YOU ARE SMALL
Kasper Pihl TornøeFounder, Swipes
![Page 3: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/3.jpg)
@tornoe Founder @swipesapp
• Interaction Designer & iOS Developer
• Danish living in Sofia
• Building 5th startup
![Page 4: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/4.jpg)
@tornoe Founder @swipesapp
Barberbutikken
![Page 5: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/5.jpg)
![Page 6: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/6.jpg)
Yana Vlatchkova Business and Marketing
Stefan Vladimirov Design and BrandingKasper Pihl Tornøe
CEO and iOS Dev
FOUNDERS
![Page 7: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/7.jpg)
@tornoe Founder @swipesapp
![Page 8: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/8.jpg)
@tornoe Founder @swipesapp
SMARTER & FASTER
![Page 9: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/9.jpg)
@tornoe Founder @swipesapp
BUILDING: MVP
![Page 10: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/10.jpg)
@tornoe Founder @swipesapp
Maximum Viable Product
![Page 11: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/11.jpg)
@tornoe Founder @swipesapp
BUILDING: PRODUCT
![Page 12: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/12.jpg)
@tornoe Founder @swipesapp
One Differentiator
![Page 13: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/13.jpg)
@tornoe Founder @swipesapp
Designers VS Developers
![Page 14: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/14.jpg)
![Page 15: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/15.jpg)
@tornoe Founder @swipesapp
FRAMEWORKS & LIMITATIONS
![Page 16: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/16.jpg)
@tornoe Founder @swipesapp
![Page 17: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/17.jpg)
@tornoe Founder @swipesapp
PAY BACK
![Page 18: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/18.jpg)
BUILDING: SERVICES
![Page 19: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/19.jpg)
@tornoe Founder @swipesapp
vs
BACK END
![Page 20: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/20.jpg)
![Page 21: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/21.jpg)
@tornoe Founder @swipesapp
MEASURE & ANALYSE RESULTS
![Page 22: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/22.jpg)
@tornoe Founder @swipesapp
WHAT TO MEASURE?
• Your MVP is a hypothesis; Real-life data answers
• Test 1 hypothesis at a time
• Hit the line in the sand
• Read: Lean Analytics
![Page 23: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/23.jpg)
@tornoe Founder @swipesapp
retention virality revenue
![Page 24: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/24.jpg)
@tornoe Founder @swipesapp
CHOOSE SMART
![Page 25: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/25.jpg)
@tornoe Founder @swipesapp
![Page 26: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/26.jpg)
@tornoe Founder @swipesapp
behavior driven
![Page 27: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/27.jpg)
@tornoe Founder @swipesapp
vs
![Page 28: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/28.jpg)
@tornoe Founder @swipesapp
WITH PRODUCT ON THE MARKET
![Page 29: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/29.jpg)
LISTEN TO YOUR USERS
![Page 30: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/30.jpg)
@tornoe Founder @swipesapp
![Page 31: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/31.jpg)
@tornoe Founder @swipesapp
![Page 32: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/32.jpg)
@tornoe Founder @swipesapp
![Page 33: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/33.jpg)
AND DON’T!!!
![Page 34: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/34.jpg)
RESEARCH WHO’S OUT THERE
![Page 35: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/35.jpg)
REVENUE
![Page 36: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/36.jpg)
@tornoe Founder @swipesapp
LEAN TESTING
2%
![Page 37: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/37.jpg)
@tornoe Founder @swipesapp
![Page 38: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/38.jpg)
38
![Page 39: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/39.jpg)
39
![Page 40: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/40.jpg)
40
![Page 41: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/41.jpg)
@tornoe Founder @swipesapp
Let’s discuss
• http://swipesapp.com/services.pdf
• Hacking mindset - Who has questions/ experiences to share?
• What to put in your MVP? - Does someone has a dilemma?
• What to measure in your app? - Discussion on analytics
• Any other great service to recommend
![Page 42: How to do more faster when you're small](https://reader033.vdocument.in/reader033/viewer/2022051012/53fce6178d7f7288518b48e4/html5/thumbnails/42.jpg)
@tornoe Founder @swipesapp
kasperpihl.com/connect