how to do research: business
TRANSCRIPT
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HOW TO DO RESEARCH: Business
GET READY, SET, GO
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GET READY
Choose a topic
List keywords, synonyms and concepts
Search the library catalog
Read background information
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Choose a Topic
Of interest to you
Manageable
Specific
Brainstorm
List keywords, concepts, synonyms
Formulate a question or hypothesis
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Search the Library Catalog
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Library Catalog
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Search the Library Catalog
Find books and media: new titles, encyclopedias and reference books
Read for background information
Note sources in bibliographies
Check dates for recency
Check for availability in catalog
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Get Set: Construct a Search Strategy
Questions
How is strategic planning applied to businesses, nonprofits and government agencies?
What are the effects of market/competitive environments?
Identify strategic improvements related to performance trends, financial data and macroeconomic factors.
Concepts/Keywords
strategic planning market environments performance trends
Related terms
organizational data
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Use Advanced Searching Techniques
quotations “ “ to search for multiple terms as a complete phrase “strategic planning” “market environment”
truncation * to include all variant endings: competit* (competition, competitive, competitiveness)
Parentheses ( ) Sets the order of search. Terms in parentheses are searched first:
“market environments” AND (competitive environments)
If more than one set is used the one on the left is searched first
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Boolean Operators: AND, OR, NOT
Combine search terms for a narrow result: “strategic planning” AND “strategic management”
Combine synonyms or closely related terms for a wider search: “financial data” OR “organizational data”
Excludes terms from the search result: “nonprofit organizations” NOT “businesses”
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Use Research Port
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Select Databases
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General Databases
Academic Search Premier
JSTOR
Master File Premier
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Subject Related Databases
Business Source Complete
Hoovers Company Information
Factiva
RDS Business Reference Suite
Regional Business News
Mintel
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Business Source Complete
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Business Source Complete
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Business Source Complete
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Business Source Complete
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Searching on the Internet
Search in Google but evaluate the site before using the information
Information is written by anyone
It is not authoritative or peer reviewed by experts in the field
It is not organized and is difficult to find. Popular items come up first.
Is flexible with search terms and recognizes phrases or natural languagae
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Go
Read sources, take notes
Organize ideas
Make an outline
Write first draft
Document sources (footnotes or endnotes)
Write a bibliography
Revise first draft
Proofread final draft
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APA CITATION FORMAT
Citing Sources Using the APA Publication Manual http://www.lib.umd.edu/guides/citing_apa.html
APA Style Help http://www.apastyle.org/apa-style-help.aspx
How to Write an Annotated Bibliography http://www.umuc.edu/library/tutorials/bibliography/bibliography-text.shtml