how to dominate the internet with seo without breaking a sweat

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Presents How to Dominate the internet without breaking a sweat for Real Estate Professionals https://www.facebook.com/DallasInternetMarketing.smbSEO Twitter: @smbSEO

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In September, Mike Stewart of SMB SEO presented at the MetroTex Association of Realtors in Dallas Tx at the Grapevine Convention Center. The presentation offered practical and simple advice to local real estate agents struggling to rank high on search engines after the recent Google Penguin and Panda algorithm changes. For more information on SEO, visit www.smbSEO.com/blog

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Page 1: How to Dominate the Internet with SEO without Breaking a Sweat

Presents

How to

Dominatethe internet without breaking a

sweat

for Real Estate Professionals

https://www.facebook.com/DallasInternetMarketing.smbSEO

Twitter: @smbSEO

Page 2: How to Dominate the Internet with SEO without Breaking a Sweat

What Do All of These Things Have in Common????

They became Obsolete!!!!! (Don’t be obsolete. DotCom 2.0 is now.)

Page 3: How to Dominate the Internet with SEO without Breaking a Sweat

The three main parts to online marketing

Your websit

e

Your online connection

s

The search engine

Social Media sites

Reviews & Ratings

Local Listings

Links to and from other sites

Page 4: How to Dominate the Internet with SEO without Breaking a Sweat

Part 1: Search Engines

Page 5: How to Dominate the Internet with SEO without Breaking a Sweat

SERPSSearch Engine Results PageS

This is what the user sees when they conduct a search

Page 6: How to Dominate the Internet with SEO without Breaking a Sweat

SERPS

Anatomy of a SERPPaid

Advertising, aka PPC(Pay-Per-

Click)

Local Listings:

Fed by online connections

Unpaid search

results, aka"Organic": comes from

your website

Page 7: How to Dominate the Internet with SEO without Breaking a Sweat

Pay Per Click Advertising

Choose ad Target

Example: 1st time buyer, age 36, married, with

children.

Page 8: How to Dominate the Internet with SEO without Breaking a Sweat

Pay Per Click Advertising

Don't guess: Use Google Keywords Tool.

Keyword SelectionGoogle lets you search for keywords by your website, competitors website, word or phrase, or

category

Page 9: How to Dominate the Internet with SEO without Breaking a Sweat

Pay Per Click Advertising

Create a Compelling Headline based on target

ex. "Your Dream Home Awaits You"

Create a call to action that invokes your keywordsex. "Ask us about our FREE guide for first time homebuyers and our no-hassle home financing

program."

Give them a reason to act quicklyex. "Limited Time Offer. Call now!"

Ad Creation

Page 10: How to Dominate the Internet with SEO without Breaking a Sweat

Pay Per Click Advertising

Check Results: Google Analytics

Revise your ads as needed.

Page 11: How to Dominate the Internet with SEO without Breaking a Sweat

Part 2: Your Website

Page 12: How to Dominate the Internet with SEO without Breaking a Sweat

Your Website's Basic Elements

Search friendly URL

Title

meta description

Page Content

Making your site visible to the search engines

Page 13: How to Dominate the Internet with SEO without Breaking a Sweat

Search Friendly URL's

Search engines can see this URL

Search engines can't see this one

Remember: If the search engine cannot see you, your website does not get indexed and does not appear when people search for you.

http://example.com/page.php?id=about&section=me

http://www.sitepoint.com/search-engine-friendly-urls

Page 14: How to Dominate the Internet with SEO without Breaking a Sweat

Titles & Meta Descriptions

Just like a person, a website has

a head

a body

Page 15: How to Dominate the Internet with SEO without Breaking a Sweat

Titles & Meta Descriptions

The title of your webpage is like it's eyes- the first thing a user notices, and very important for conveying what your webpage is all about.

Every head needs a face

Page 16: How to Dominate the Internet with SEO without Breaking a Sweat

Titles & Meta Descriptions

The description, like a mouth for your website's head, tells the user what great things they can expect to get when they come and visit your webpage.

Page 17: How to Dominate the Internet with SEO without Breaking a Sweat

Titles & Meta Descriptions

A title like this "Dallas Real Estate, Texas | Dallas Condos & Homes for Sale"

A description like this, "Dallas Real Estate by VIP Realty. View MLS Listings & Virtual Tours. Over 60,000 homes for sale. List for 0% commission! Buying? Receive 1.5% Cash Rebate."

Gives results that look like this!

Page 18: How to Dominate the Internet with SEO without Breaking a Sweat

Titles & Meta Descriptions

Remember: Pretty faces attract more visitors

Adding a strong title and description to your webpage can increase the click-through rates by 100%!! It doesn't help to get your webpage to the top of the search engine rankings if your listings aren't attracting attention.

Page 19: How to Dominate the Internet with SEO without Breaking a Sweat

Page Content:Three main questions

Is it relevant? Is it

fresh?

Is it unique?

Page 20: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Relevant?(and why it matters)

source: Google.com, "How Google Search Works"

Page 21: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

By date

How Google judges freshness

Page 22: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

By amount of change

How Google judges freshness

Page 23: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

By frequency of changes

How Google judges freshness

Page 24: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

How Google judges freshness

By percentage of new pages created

Page 25: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

By importance of content changes

How Google judges freshness (continued)

Page 26: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

By rate of new link growth

How Google judges freshness (continued)

Page 27: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

By who is linking to you

How Google judges freshness (continued)

Page 28: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

How Google judges freshness (continued)

By how relevant the content is to the links

Page 29: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

By length of time visitors spend on your site

How Google judges freshness (continued)

Page 30: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Fresh?

By average age of search results

How Google judges freshness (continued)

Page 31: How to Dominate the Internet with SEO without Breaking a Sweat

Is it Unique?

Replacing low-quality content with fresh, unique content, contributed to a significant impact on search rankings-- an improvement of 30% for more than half the pages measured and a 10% or greater improvement for 80% of the pages.

- source: The SEO Impact of Fresh Content on Large Sites by Serv.io

Recycling content makes Google a sad Panda.

Say NO! to content recycling

In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we’ve decided to discontinue the real estate feature within Google Maps on February 10, 2011.

IDX/MLS?

Page 32: How to Dominate the Internet with SEO without Breaking a Sweat

Page Content:Creating Content that

Works

Research keywords

Organize with tags

Repeat Keywords

in content

Add title and description (use plugin

for WordPress)

Embed supporting

video or add pictures

Page 33: How to Dominate the Internet with SEO without Breaking a Sweat

Part 3: Your Online

Connections

Links

are roads

to success

Page 34: How to Dominate the Internet with SEO without Breaking a Sweat

Building Prominance

Rhymes with Dominance!

Citations&

Mentions

Ratings & Reviews

Social Media

Indicators

Links to and from

your website

Local Listings

Location Popularity

Page 35: How to Dominate the Internet with SEO without Breaking a Sweat

Citations & Mentions

Mentions do not include contact information

Citations include business contact

information and can, but do not always, include

links.

Page 36: How to Dominate the Internet with SEO without Breaking a Sweat

Ratings & Reviews

Website with no rankings or reviews

Website with only negative rankings or reviews

Website with more negative than positive rankings or reviews

Website with neutral rankings or reviews

Website with more positive than negative rankings or reviews

Important note: Google views sites with only positive reviews skeptically. A few negative reviews can actually HELP credibility.

Page 37: How to Dominate the Internet with SEO without Breaking a Sweat

Social Media Indicators

Pins & repins

Likes & Shares

Retweets& Favorites

Voice: Your brand mentions vs. Your competition's

Volume: Total brand mentions over time

Engagement: Number of times user talks to you on social media sites

Sentiment: How people talking about your brand actually feel about it.

Key Influence Mentions:Number of

mentions by users with large and loyal

followings

Mobile Mentions:Number of

mentions on mobile search sites

Page 38: How to Dominate the Internet with SEO without Breaking a Sweat

Social Media Indicators

Pins & repins

Likes & Shares

Retweets& Favorites

Platform Reach: Number of social media platforms where your brand appears.

Social Click-Thrus: How often people click to follow your links or to visit your web properties.

Page 39: How to Dominate the Internet with SEO without Breaking a Sweat

Submit to web

directories&

reference sites

Give Away Content such as eBooks

Links

Ways to build them!

Ask for them from

sites you respect

&blogs youread

Submit press

releases Email

Newsletters

Provide RSSPut your

website on all

printed material

& in emails

Create a

contest

Have your website

professionally translated

Caution: Check out websites before linking back to them. Make sure their content is relevant to yours and offers

value to your visitors.

Note: Joining a professional organization or chamber of commerce is a great way to

build links that gain your site credibility!

Page 40: How to Dominate the Internet with SEO without Breaking a Sweat

Local Listings

Local Listings

Feed into Google Maps

No Local listings = No Google

maps = Customers

cannot find you easily.

A Few Examples of Local Listing “Optimization” Sites:

Superpages.com

YP.com

Local.com

CitySearch.com

Kudzu.com

Brownbook.net

MyHuckleberry.com

Yellowbot.com

Yelp.com

Page 41: How to Dominate the Internet with SEO without Breaking a Sweat

Location Popularity

Popular locations get more searches

$$

$$$$$

$$

$$

Works like property values, with high popularity in one location increasing popularity in all locations.

More searches

near your

location increase

s the number

of chances

to be found online

Page 42: How to Dominate the Internet with SEO without Breaking a Sweat

Location Popularity

Ways to Increase Location Popularity

Encourage visitors to use social media

check-in services like foursquare

Partner with nearby

businesses to host special

events

Register location as

historic site (if applicable)

Offer Free WiFi to visitors or donate to a

non-profit or college

Page 43: How to Dominate the Internet with SEO without Breaking a Sweat

Local Listings Strategies

For Home Based Real Estate Agents

Page 44: How to Dominate the Internet with SEO without Breaking a Sweat

Local Listings Strategies

For Home Based Real Estate Agents

List your business by its service area, not by its actual address.

Plano

Keller

Allen

Frisco

Page 45: How to Dominate the Internet with SEO without Breaking a Sweat

Local Listings Strategies

For Home Based Real Estate Agents

You can do this under Google's service areas and location settings tab when filling out your Google plus profile.

Page 46: How to Dominate the Internet with SEO without Breaking a Sweat

Local Listings Strategies

For Home Based Real Estate Agents

Create trust and legitimacy through solid content that shows you know your business - and your customers.

Page 47: How to Dominate the Internet with SEO without Breaking a Sweat

Mike Stewart "The Dallas SEO Guru"

Contact Me

Address: 801 Forest Ridge Dr. Ste. 104Bedford Tx 76022

Cell: 972-998-0050

Email: [email protected]

Twitter: @smbSEO

LinkedIn: Mike Stewart