How to double your Mobile Game Revenues

- Thomas Andreasen

Digital Marketing Skill:

Age:

Years in Asia:

Cats:

90 / 100

29 / 100

8 / 100

4 / 100

4.000.000 / 100

Marketing $’s Allocated

● Founded 2012● $5m USD Series B 2015● Editors Choice / Game of the Year Award

2016● 25M+ Downloads● Operating in Bangkok

Industry Knowledge

1)54% of users buy a 2.nd time within 1 hour of last purchase.

2)Approx 0.2% of your users accounts for 50% of your revenues.

3)General Conversion to Paying Users varies from 0.5-4.5% (Platform/country/genre)

4) Majority of top 100 grossing games has more than 7 different types of

sellable items

Double your Mobile Game Revenues

Requirements

1)Graphic Designer

2)Placements in your game

3)Tool for Pushing Campaigns (Swrve, DeltaDNA, Homemade Backend)

4)Analytics

Designer

And when he think he´s done…….

PlacementsGood Examples

1)After failed Purchase

2)After Purchase

3)Out of Virtual Currencies

4)The Lobby

5)After X time in App

6)Closing the Coinstore

7)Startup Newbie Offer

Tool

1)There are costs involved.

2)Spend some time researching the best solution for you.

3)Alternatively you can hardcode your implementation into you game.(But i wouldn't recommend)

Analytics

Track Who1) Sees what,2) Clicks what3) Buys what

The Math

Example 500$ = 0.05 ARPDAU increase

Targeting Paying users only, then you can achieve upwards of 25% Conversion from impressions

10.000 DAU

20.000 Impressions

1000 Clicks

50 Conversions

Please don´t get confused

Let me break it down for you.

Well we did it

Actively Running CampaignsNot Actively Reaching Users With Campaigns

Changed to Bundle offers

Recap and Practical advise

1)Get your graphic designer to create one or more offers.

2)Select placement

3)Implement & Launch

4)Track, Rinse and Repeat

Bonus Points

1)Video Ads

2)Give the Offer at the right time

3)Don't Cannibalise your Users

4)Re: 0.2% of Users provide you 50% of your Revenues

Q and A

Thank You

facebook.com/Andreasen.Thomas

https://th.linkedin.com/in/thomasandreasen

E: thomas.a@playlab.com

Thomas Andreasen