how to drive customer usage of mobile financial services- 01 jan chipchase

38

Upload: mobile-world-congress

Post on 29-Nov-2014

533 views

Category:

Technology


2 download

DESCRIPTION

How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase

TRANSCRIPT

  • 1. Mobile Money Afghanistan JAN CHIPCHASE
  • 2. rising mobile penetration50% DENSITY, MANY MULTIPLE SIM OWNERS, AFGHANISTAN TELECOM REGULATORY AUTHORITY, 2010
  • 3. ~4% banking penetration CGAP: 83 ACCOUNTS PER 1,000 PEOPLE, MANY WITH MULTIPLE ACCOUNTS
  • 4. team
  • 5. team
  • 6. ~56 participants 25 IN-DEPTH INTERVIEWS; 8 HOME VISITS PAST, PRESENT AND POTENTIAL FUTURE M-PAISA USERS; PEOPLE WITHIN THE AGENTECOSYSTEM; MANUAL LABOURERS; POLICE OFFICERS; ENTREPRENEURS; RADIO PRODUCER; CHEMIST; TEACHER; FACTORY WORKERS; STUDENTS; SECURITY GUARDS; ELECTRICIAN; STORE CLERKS; LOCAL NGO WORKERS; CORNER APP STORE OPERATORS; FARMERS 44 MALES / 12 FEMALES RANGE OF RELIGIOUS; ETHNIC; SOCIO-ECONOMIC BACKGROUNDS
  • 7. research challenges
  • 8. money i taboo is
  • 9. ramadan
  • 10. elections i
  • 11. gender divide i i
  • 12. security i
  • 13. what did we learn?
  • 14. stores of value
  • 15. stores of value
  • 16. stores of value
  • 17. stores of value
  • 18. the risks of cash i
  • 19. informal crediti i
  • 20. everyday graft
  • 21. financial, mobile, textual literacy
  • 22. trust i institutions in i i i
  • 23. tangible vs. digital i i i
  • 24. finding an agent i i
  • 25. social i burden
  • 26. chicken & egg i
  • 27. mobile = disruptive
  • 28. the mobile phone is the the biggest enabler of love ggmarriages in Afghanistan today FEMALE, 20