Sean V. Bradley • Founder & CEO,

• Dealer Synergy

• (866) 432-3555

• seanb@dealersynergy.com

- The Power of “Synergy” - The Value of an Internet Sales 20 Group - The Reality of a 20 Group Composite - The “4P” Philosophy - The Tactical Strategy - Point of Diminishing Return… - How to Conquest (CRUSH) Your Competition with Surgical Precision & Veracity

How to Grow Your Internet Department

Syn-er-gy (noun) Synergy is defined as: Two or more agents that come together are greater than their individual effect

Interdependence, a Better Way, a Higher Way

Benchmark Composite

The 4P Philosophy

An Internet Department is made or broken, maximized or underutilized in 4 key areas

The 4 P’s

PRODUCTS

PEOPLE

PROCESS

PROMOTIONS

An Internet Department is made or broken, maximized or underutilized in 4 key areas

Products (Resources)

• CRM / ILM • Website • Call Monitoring Tool • Inventory Pricing Tool • Telephones, cell phones, head sets • Templates, Scripts, Word Tracks,

Objections / Rebuttals • Hardware

• Computers, Ipads, Laptops etc… • Video Production Equipment • Video / Digital Cameras

People

• Assessments of current Staff • Profiling, Recruiting, Screening

Interviewing, Hiring • Job Descriptions • Pay Plans: Salary, Commissions, Bonuses,

Incentives etc… • Schedules • Goal Planning, Projecting, Forecasting • Training, Training, Training • Personnel Development • Motivation, Inspiration, Leadership • Tracking / Accountability • Coaching, Mentoring • Support

Process

• Outbound / Inbound Phone Call Process • Outbound / Inbound Email Process • Follow up Process • Engagement Process • How To PROPERLY Qualify a Prospect &

Identify wants, wishes, expectations • *** How to EXCEED expectations with a Value

Package Proposition (Why Buy From Us) • Objections / Rebuttals • How to Handle PRICE, Availability, Credit,

No Phone #, “Email ONLY”, Difficult People etc… How to Handle ALL “What Ifs”

• Reviews / Testimonials • Tracking, Reporting, • ** Management is a whole other Power Point

Promotions • How to DOMINATE “Googleopoly” • Onsite / Off Sites SEO • Video Search Engine Optimization • Video Pre-Roll • Social Media & Social Search Engine Optimization • Reputation Management & Reputation

Optimization • Focus Sites / Micro Sites • Pay Per Click (SEM) • Retargeting • Cross Promotional Marketing • OEM Leads • 3rd Party Leads • Online Classifieds • EZ Referrals

TACTICAL STRATEGY

How to DOMINATE THE COMPETITION

Point of

diminishing

return

ExpAND Your pma or

start to conquest

Thank You

Sean V. Bradley