How to Engage Audiences WithSnapchat Geofilters

February 22nd, 2016

Snapchat introduced On-Demand Geofilters as “a fun way to help your friends or customers decorate their Snaps.”

These On-Demand Geofilters offer advertisers a new, unique way to reach a platform with

100MMDAILY ACTIVE

SNAPCHAT USERS

9,000PHOTOS SHARED EVERY SECOND

8 BILLIONDAILY VIDEO

VIEWS

“The value of your branding impression compared to impressions on any other platform is insanely high… [Viewers] have the ability to interact with

[geofilters] in a contextually relevant and fun way.”

—Gary Vaynerchukentrepreneur, investor, author, public speaker,

& internet personality

How to Engage Audiences WithSnapchat Geofilters

1. Know your audience2. Design with engagement in mind3. Think twice about location

#1 KNOW YOUR AUDIENCE

Discover the most popular types of content your audience consumes and why it resonates with them.

Try to pinpoint whyyour audience shares the type of content it does.

DESIGN WITH ENGAGEMENT IN MIND

It’s imperative to understand how your audience uses and interacts with Snapchat.

#2

Answer the biggest question: What will make Snapchat users want to use my geofilter?

THINK TWICE ABOUT LOCATION

Make sure to target geofilters to locations where your audience actually uses Snapchat.

#3

Think about location as a three-dimensionalspace in order to maximize your ROI.

The main goal is to find an authentic way into the daily routine

of Snapchat users.

No matter the occasion, can help your brand distinguish itself on Snapchat through custom geofilters.

Location SpecificWith the ability to target between 20,000 and 3,000,000 sq/ft, custom Snapchat geofiltersgive you versatile options to target your audience.

Instant SharingBranded visual content instantly shared with a persons peer group, in context, has huge value.

Early AdoptionCustom Snapchat Geofilters allow your brand to be an early adopter with one of the fastest growing marketing tools out there.

Highest Value Per ImpressionSnapchat is an engaging platform as it captures both an impression with the user and everyone

who receives the Snapchat.

Instant AttentionEye-catching geofilters are high-impact for users as they’re overlaid on phone screens.

Unlimited ImpressionsAfter geofilters are implemented, there’s no

limit on how many times users can use yours —giving you the opportunity to continually be in

front of users at no extra cost.

DESIGN

DEVELOPMENT

DELIVERY

Our team will work with you to create a custom Snapchat Geofilter for your event or business

We will take care of implementing the Snapchat Geofilter to your desired date, time & location

Our team will provide next-day analytics for your Snapchat Geofilter campaign

www.thefilterhaus.com