how to engage with a student demographic - tuco winter conference

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross

How to engage with a

student demographic #WinterConference

@jrconsultancy@TUCOltd


http://www.jonnyross.com/

mailto:[email protected]

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross







Current social media usage?







Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce







Why students?







What are the aims and objectives?

• Learn best practice when communicating with a student demographic

• Use social media platforms to create engagement• Build relationships through social media

platforms• Set up, manage and maintain a blog• Leave with a list of useful digital marketing tips

and tricks







Engaging with audiences online







Stats







Which platforms should you be using?







Student Finance Online







The Student Room







Let’s talk their lingo







@TescoMobile







@Dominos_uk #letsdolunch







@JustEatUK







Other platforms?







Facebook Check In’s







Now is the time to get blogging!







Reasons to blog

Here are some reasons why you should blog:• Fills you with creativity• Builds your online personal brand• Gives you content to use across other forms of

social media• Improves your chances of being more easily

found on google• Allows you to engage with your audience!







Content is King

• Subscribe to as many different blogs as possible

• Subscribe to industry related news• Make sure you are up to date with local,

national and global news stories• Keep notes of stories which you hear in the

news whilst you are interacting with students, what are people talking about?







Editorial Calendar sounds so complex…• People think it needs to

be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple







Step 1: Make a list of key dates for the year

• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones







Step 2: Add these to your Roadmap







Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year







Step 4: Open a Google Spreadsheet• Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet







Creating Killer Blog TitlesUse the following tried and tested formulas• Use a number (7 Secrets to success)• Teach me (How To Do..)• Ask a question (Are you king of twitter?)• Talk to me (use you and your)• Just say no (Don’t buy this)• Use celebs/brands and popular trends (Pizza Express is

the winner – Email Marketing)• Be controversial • Make an unusual association (How Lemons help your HR)







Tools for Social Monitoring/Analytics/Automation

• Google alerts http://www.google.com/alerts• Socialmention http://socialmention.com/ • Twilert http://www.twilert.com/ • Mention https://mention.net/

• Google Analytics https://www.google.com/analytics/web/• Twitonomy http://twitonomy.com/• Socialbro http://www.socialbro.com

• Dlvr.it http://dlvr.it/






http://www.google.com/alerts

http://www.google.com/alerts

http://socialmention.com/

http://socialmention.com/

http://www.twilert.com/

http://www.twilert.com/

https://mention.net/

https://mention.net/

https://www.google.com/analytics/web/

https://www.google.com/analytics/web/

http://twitonomy.com/



http://www.socialbro.com/



http://dlvr.it/

http://dlvr.it/


To conclude…• We have spoken about the importance of

selecting your social media platforms carefully, with your audience in mind

• Creating engagement is key• Blogging is not only brilliant for SEO, it also

boosts engagement and provides amazing content for your social media

• Using an editorial calendar will help plan your content

• Measurement is the key to success!







Question Time

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy






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how to engage with a student demographic - tuco winter conference

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