http://rebekahradice.com/

What Comesto Mind?

When You Think Of

VISUAL MARKETING

Eye- Catching and Appealing

VIBRANT

@wholefoods

FLIP SIDE?Complicated, Dark, and Blurry.

VISUAL MARKETING IS SHAPING HOW CONTENT IS SHARED (AND CONSUMED)

❏ 63% of all social media content includes an image

❏ 54% of internet users have uploaded a video/photo they created

❏ 50% of users have re-posted a video or photo they came across online

❏ Content with an image receives over 94% more views

❏ 60% of consumers interact with a company whose images appear on local searches

It’s no secret. I LOVE visual marketing.

No matter how (or where) you’re connected to me, bright, bold, and colorful visuals define my brand.

Look to Brands Creating MASSIVE Appeal Through Visual Marketing

What They Have in CommonEach one has created massive appeal through strong visual content

From Instagram to Facebook, Pinterest,

Twitter and Vine, companies with

a strong visual presence are dominating.

More than 80% of respondents point to images as either “very important” or “important” in relation to their marketing optimization on social media.Source: Adobe 2014 Digital Marketing OptimizationSource: SEOPressor

7 STEPSto Establishing a

STRONGVISUALBRAND

- QUOTES -

STEP 1: Understand the Types of Visual Content

- QUOTES -

@superhumanhour

- QUOTES -

- DATA -

- DATA -

@twelveskip

- LONGFORM -

- LONGFORM -

- VIDEO -

- GIFS/MEMES -

- BEHIND THE -SCENES

- TIPS AND -HOW-TO’S

- QUESTIONS -

- QUESTIONS -

The Right Fit

MAKE YOUR VISUAL CONTENT

@chobani

❏ How does this support your overall goals?

❏ How will it create conversions?

❏ How will you make your audience care about it?

❏ How will it make your audience feel?

STEP 2: Once You Know the What, Now Figure Out the How

STEP 3:

Know the 3 Keys to STRONG Visual Content

Color impression accounts for 60% of the acceptance or rejection your product or service. THAT’S HUGE!

Consistent Color Range

Choose a Color That...

❏ Best represents your company social media promotional strategy

❏ The feelings you want to impart, and

❏ The action you want them to take

Choose a Font that Matches Your MessageFonts tell your brand story

❏ Is your company fun, silly, entertaining, serious, inquisitive, playful, or straightforward?

❏ Is your content fun, silly, entertaining, serious, inquisitive, playful, or straightforward?

Make every element work together

Create Harmony in Every Design

❏ Best represents your company social media promotional strategy

❏ The feelings you want to impart, and

❏ The action you want them to take

And want to like, share, retweet and click-through.Create Visual Content Your Audience Will LOVESTEP 4:

Make Your Social Profiles STAND OUT

Streamline Your Look and Feel

@pegfitzpatrick

Clearly Express What You Do

@debra11

Create Images That Speak Your Audience's LanguageDesign social media images that have your target market in mind.

@pinchofyum

Repurpose Your ContentDesign an:

❏ Infographic

❏ eBook

❏ Webinar/Presentation

❏ Podcast

❏ Livestream (Blab/Periscope)

Build Thought Leadership

Take quotes from your past articles, videos or presentations and create quotable social media graphics.

How to Use Quotes in Your Business❏ Ensure that your color palette, font and

graphics match your company look and feel.

❏ Know the goal of every quote you post.

❏ Find a style that works for your brand and each social network.

❏ Create an easy to use template in Canva.

❏ Look to companies with an established visual presence for inspiration.

Every social network is unique. Your visual content should be too.

Tackle Each Social Network VisuallySTEP 5:

INSTAGRAMCorrect dimensions for graphics:

800 px x 800px

FACEBOOKCorrect dimensions for graphics:

940 px x 788px

PINTERESTCorrect dimensions for graphics:

735 px x 1200px

TWITTERCorrect dimensions for graphics:

1024 px x 512px

GOOGLE+Correct dimensions for graphics:

735 px x 1200px

❏ Canva❏ RelayThat❏ Be Funky❏ PowerPoint❏ Skitch

STEP 6:

Use the RIGHT Tools

56% of marketers are flying by the seat of their pants without any content plan in place.

STEP 7: Promote, Promote, Promote

No plan = imminent failure.

How to Create a Promotional Strategy

❏ Share across ALL social channels

❏ Get branded (partner and co-brand)

❏ Build mutually beneficial relationships

❏ Boost your posts

❏ Join blogger and outreach websites/groups

Analyze What’s Working / What’s Not

Social media is fluid. Your visual marketing strategy must remain

agile and flexible.

LET’S CONNECT!

www.RebekahRadice.comTWITTER: @REBEKAHRADICE

FACEBOOK: REBEKAHRADICELLCINSTAGRAM: /REBEKAHRADICE

GOOGLE PLUS: +REBEKAHRADICEPINTEREST: /REBEKAHRADICE