how to expand to southeast asia, according to shopback
TRANSCRIPT
Growth and Business Expansion in SEA
60%SG: Propensity for users to purchase online
at least once a month
Source: PwC Total Retail Survey 2016
ShopBack’s User (Sample Size: 2,000)
59%
23%
10%
9%
SG: Online Shopping Frequency of a ShopBacker
Everyday2-3 times per week2-3 times per monthOnce a month or less
SOUTHEAST ASIAIndonesia • Population: 255.5m
• Internet Users: 88.1m• Social Media Users: 79m• Mobile Connections:
318.5mMalaysia • Population: 30.8m
• Internet Users: 20.6m• Social Media Users: 18m• Mobile Connections: 41.9m
Singapore • Population: 5.54m • Internet Users: 4.65m• Social Media Users: 3.7m• Mobile Connections: 8.1m
Philippines • Population: 102.4m• Internet Users: 47.1m• Social Media Users: 48m• Mobile
Connections:114.6mSource: aseanup.com
OUR GOALTO ELEVATE ONLINE TRANSACTIONS ACROSS ASIA. OUR MISSIONTO BUILD A COMMUNITY OF SMARTER SHOPPERS.
OUR MISSION
1,300
ABOUT SHOPBACK
OUR PLATFORM
AND OVER 1,300 MORE…
OUR PARTNERS
HOW SHOPBACK WORKS
7.9M 230K 1.75MMONTHLY UPV FANBASE SUBSCRIBERS
650KMOBILE APP
OUR CUSTOMERSNEW!
OUR ACCOLADES
OUR GROWTH
IN LESS THAN 2 YEARS
ShopBack’s Growth and Business Expansion in SEA
SOUTHEAST ASIAIndonesia • Population: 255.5m
• Internet Users: 88.1m• Social Media Users: 79m• Mobile Connections:
318.5mMalaysia • Population: 30.8m
• Internet Users: 20.6m• Social Media Users: 18m• Mobile Connections: 41.9m
Singapore • Population: 5.54m • Internet Users: 4.65m• Social Media Users: 3.7m• Mobile Connections: 8.1m
Philippines • Population: 102.4m• Internet Users: 47.1m• Social Media Users: 48m• Mobile
Connections:114.6mSource: aseanup.com
WHAT THIS MEANS?
1. Fragmented Market = Different players in every region2. Cultural Differences = Understanding the local language
is key3. Basket Size and Repurchase Rate can Improve =
Market share of online sales still low vs. offline sales4. Different Consumer Stages = Budgeting becomes
complex
Problem: FRAGMENTED MARKET
Problem: CULTURAL SHOPPING DIFFERENCES
Problem: CULTURAL SHOPPING DIFFERENCES
Problem: BASKET SIZE, RR CAN IMPROVE
Problem: BASKET SIZE, RR CAN IMPROVE
Problem: DIFFERENT TOOLS AND CONSUMER STAGES
Problem: DIFFERENT TOOLS AND CONSUMER STAGES
I pay $10,000 for an ad• 1,000,000 users see the ad
= $0.01 cost per impression
• 1,000 users click on the ad= $10 cost per click
• 1 user make a purchase= $10,000 cost per sale made
Activity PropensityGetting an order via Display Ads*
1 in 4,000,000
*Clearly not based on ShopBack’s numbers. We have a great digital team!
Shark Attack 1 in 3,748,067
Plane Crash 1 in 1,200,000
Struck by lightning 1 in 700,000
Problem: DIFFERENT TOOLS AND CONSUMER STAGES
Solution 1: CONSTANT EDUCATION
Solution 1: CONSTANT EDUCATION
Solution 2 : UNDERSTAND YOUR CONSUMERS WITH THE HELP OF DATA!
DON’T COUNT THE THINGS YOU DO
DO THE THINGS THAT COUNT
- ZIG ZAGLAR
THANK YOU