how to explain your to non- scientists. why bother? funding sources responsibility to stakeholders...
TRANSCRIPT
![Page 1: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/1.jpg)
how to explain your
to non-scientists
![Page 2: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/2.jpg)
Why bother?funding sources
responsibility to stakeholders
involving “consumers”
career opportunitiescorrect misconceptions
outreachdeclining science literacy
![Page 3: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/3.jpg)
![Page 4: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/4.jpg)
![Page 5: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/5.jpg)
![Page 6: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/6.jpg)
…and it pays! (Bonus resources)• Soc
iety for Applied Microbiology Communications Award
• EuroStemCell Communications Award• CIHR's Health Research Communication A
ward
• Grand Challenges • PhD Comics' 2 Minute Thesis contest
![Page 7: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/7.jpg)
Who are these non-scientists?funderspotential collaborators
future in-laws
media
random people you meet at a party
advocacy groups
policymakersadministrators
![Page 8: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/8.jpg)
How not to do it:
![Page 9: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/9.jpg)
Here is a more effective way.["rock star physicist" Brian Cox's brilliant explanation of the Higgs Boson]
![Page 10: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/10.jpg)
Ways to get your idea across
metaphor / simileinfographicelevator pitch
get creative: dance, rap, mime
![Page 11: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/11.jpg)
Metaphor / simileThe spinal cord is like a telephone cable; when it’s cut, the signals can no longer get through. I’m researching tiny particles that can act like repairmen to make new connections.
![Page 12: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/12.jpg)
Infographics (& other artwork)
![Page 13: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/13.jpg)
![Page 14: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/14.jpg)
![Page 15: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/15.jpg)
Infographic: bonus resourceGreat data visualization tutorials & examples: FlowingData.com
![Page 16: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/16.jpg)
Elevator pitchImagine that you’re taking an elevator up 12 floors with the director of a major funding agency . . .[video of an award-winning pitch]
![Page 17: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/17.jpg)
Elevator pitch: bonus resourceGreat article in Nature Jobs on scientific elevator pitches
![Page 18: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/18.jpg)
Getting creative
![Page 19: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/19.jpg)
Getting creative: bonus resourcesDance your PhD The TEDx Dance Your PhD talkThe european stem cell collaboration, eurostemcell, is holding a poetry and rap competition
![Page 20: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/20.jpg)
Tips:Tell your science like a (very short) story
Be persuasive
Choose the audience’s medium
Remember the “inciting incident”
Be nerdy
![Page 21: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/21.jpg)
Now it’s your turn
![Page 22: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/22.jpg)
Show your work:• 2 minute video or song• a series of 140 word tweets• One drawing/image/infographic/cartoon• Submissions earn $5 gift card, entered
to win a $50 iTunes or Amazon gift card
![Page 23: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/23.jpg)
More Resources• SciFund Challenge Outreach Classes • The Anti-vaccine disease: rant or reason • Advocating for your research: (This is a
video of Brian Cox that lays out the case for ongoing funding for discovery: an example of how communication to non-scientists is important
• Don’t hesitate to contact Jocelyn or Cheryl any time for help: it’s the part of our jobs we like the best!)
![Page 24: How to explain your to non- scientists. Why bother? funding sources responsibility to stakeholders involving “consumers” career opportunities correct](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee55503460f94bf5131/html5/thumbnails/24.jpg)
thank you