how to explain your
DESCRIPTION
how to explain your. to non-scientists. Why bother?. involving “consumers” . funding sources. outreach. declining science literacy. responsibility to stakeholders. correct misconceptions. career opportunities. … and it pays! (Bonus resources). - PowerPoint PPT PresentationTRANSCRIPT
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how to explain yourto non-scientists
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Why bother?funding sources
responsibility to stakeholders
involving “consumers”
career opportunitiescorrect misconceptions
outreachdeclining science literacy
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…and it pays! (Bonus resources)• Soc
iety for Applied Microbiology Communications Award
• EuroStemCell Communications Award• CIHR's Health Research Communication Aw
ard
• Grand Challenges • PhD Comics' 2 Minute Thesis contest
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Who are these non-scientists?funderspotential collaborators
future in-lawsmedia
random people you meet at a partyadvocacy groups
policymakersadministrators
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How not to do it:
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Here is a more effective way.["rock star physicist" Brian Cox's brilliant explanation of the Higgs Boson]
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Ways to get your idea acrossmetaphor / simileinfographicelevator pitch
get creative: dance, rap, mime
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Metaphor / simileThe spinal cord is like a telephone cable; when it’s cut, the signals can no longer get through. I’m researching tiny particles that can act like repairmen to make new connections.
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Infographics (& other artwork)
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Infographic: bonus resourceGreat data visualization tutorials & examples: FlowingData.com
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Elevator pitchImagine that you’re taking an elevator up 12 floors with the director of a major funding agency . . .[video of an award-winning pitch]
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Elevator pitch: bonus resourceGreat article in Nature Jobs on scientific elevator pitches
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Getting creative
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Getting creative: bonus resourcesDance your PhD The TEDx Dance Your PhD talkThe european stem cell collaboration, eurostemcell, is holding a poetry and rap competition
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Tips:Tell your science like a (very short) story
Be persuasive
Choose the audience’s medium
Remember the “inciting incident”
Be nerdy
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Now it’s your turn
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Show your work:• 2 minute video or song• a series of 140 word tweets• One drawing/image/infographic/cartoon• Submissions earn $5 gift card, entered
to win a $50 iTunes or Amazon gift card
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More Resources• SciFund Challenge Outreach Classes • The Anti-vaccine disease: rant or reason • Advocating for your research: (This is a
video of Brian Cox that lays out the case for ongoing funding for discovery: an example of how communication to non-scientists is important
• Don’t hesitate to contact Jocelyn or Cheryl any time for help: it’s the part of our jobs we like the best!)
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thank you