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No matter how hard you’ve worked to build up your social media audienceit is now virtually impossible to reach them all with a 100% organic strategy

Before embarking on a paid searchinitiative you need to define your goals

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To assume that you can beat out yourcompetitors without a sound content strategy is setting yourself up for failure

Understanding how your audience consumes information should significantly

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Always make a point to express to your influencers what value is in the interactionfor them and make it as easy as possible for them to participate and amplify your message.

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