how to find more prospects for your membership organization
TRANSCRIPT
How to Find More Prospects
for Your Membership Organization
Finding Prospects for Your Organization
•Should be an ongoing effort in finding new prospects•Know your prospect to member ratio
• How many in the crowd of prospects raise their hand to become members?
•Use this number to determine number of prospects needed to hit membership goals
6 Tips for Growing Membership
Encourage active members to invite colleagues and associates.
Promote your organization on professional networking websites.
Plan an alumni event for inactive members.
Join forces with related community groups.
Take advantage of social networking media.
Redesign organizational strategies to attract bright and talented members.
Encourage active members to invite colleagues and associates.
•Ask members who are taking on responsible roles and providing effective support to invite professional coworkers and acquaintances.
•Plan a business lunch to which current members can bring a prospective member for free.
Promote your organization on professional networking websites
Have LinkedIn and Facebook pages, update regularly
Be sure contact information and FAQs are up to date on association website
Plan an alumni event for inactive members Host a dinner or party and invite past members
Update them on any exciting upcoming eventsPlay to their strengths. Ex: If the person likes technology and your organization has recently added some new tools, share that
Join forces with related community groups.
Set up a recruitment table at a local business fair
Have a combined meet-and-greet event with and organization sharing your target market
Take advantage of social networking media
Have a LinkedIn page for your organizationPublish a blog with tipsCreate YouTube videos during speaker or
seminar-type events
Redesign organizational strategies to attract bright and talented members
Brainstorm with current members for prospecting ideas
Send current members a survey asking them what caused them to join
Inspiration for Growth
“All growth is a leap in the dark, a spontaneous unpremeditated act without benefit of experience.”Henry Miller
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