how to find products & assess market...

How To Find Products & Assess Market Viability

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How To Find Products & Assess Market Viability - 1

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Video Transcript

In this video we’re going to look at a great way to quickly and easily assess how commercially viabledifferent niches are.


Internet Marketing Myth

One of the biggest myths in Internet marketing is that you should try and find an untapped niche thatno one has discovered before.

The truth is that if no one is selling products in a niche it’s probably because the members of thatniche aren’t really interested in buying products.

Instead of wasting your time trying to find an untapped niche, you’ll be much better off, selecting aniche in which people are already buying products online.


Competition

Now I know that this might appear a little counter-intuitive, but when it comes to developing anonline business, some competition is actually a good thing because it shows that the members ofyour niche are actively buying things online.


Affiliate Products

So, one of the best ways to assess the commercial viability of a niche is to find out whether thereare any products being sold in your niche that offer affiliate programs.

If there are plenty of affiliate products on offer, you can be confident that the members of your nicheare open to buying products online.


Or No Affiliate Products

If on the other hand, you can’t find any affiliate products that are relevant to your niche, then thismay mean that the niche you’ve selected is not really commercially viable.

In the past, trying to find affiliate products that are relevant to a niche used to be painful and timeconsuming process, but with Market Samurai’s new Monetization module, you can quickly assesswhether there are any affiliate products available in the niches you’re exploring.

So let’s take a look at how it works.


Market Samurai Monetization Module

One of my interests is playing saxophone so I might want to explore the ‘how to play saxophone’niche. Lets take a look to see if we can find any affiliate products that might be relevant to this niche.

To access the Monetization module, all I have to do is go down to the monetization tab here on theleft.


Find Products

At the top of the module, there is an option to Find Products so I’ll click that now.


Seed Keyword

By default, Market Samurai carries down your seed keyword from the tab into the keyword box.

Depending on your niche you may need to step this up a level for example instead of ‘how to playsaxophone’, I might need to change this keyword to just ‘saxophone’, but for now I’m going to leaveit as ‘how to play saxophone’ and see if I can find any products.

Source Selection

The next drop down box is the source box. Market samurai currently allows you to search fourdifferent providers of affiliate products. These are amazon.com, commission junction, clickbank andpaydotcom.


You can think of each of these providers as large libraries of affiliate products relating to a very widerange of markets.

What the monetization module in Market Samurai allows you to do is to automatically drill down intoeach of these product libraries to find products that are specifically related to the niche keyword thatyou’re targeting.

amazon.com

Let’s begin by exploring amazon.com...

Initially I’m going to assume that I haven’t set up my amazon affiliate account yet and just choosethe ‘Search amazon without account’ option.

I can select a location and a department if I want, but for now, I’ll just accept the defaults and clickthe Find Products button.

Market Samurai, now goes out to amazon.com and looks for products that are related to mykeyword ‘how to play saxophone’.


amazon Results

And here are the results, Market Samurai has found 7 products that are related to my keyword andby looking at the department column, I can see that they are a mixture of dvds, music and books.

Sort by Price

Another very useful feature is that I can sort these columns by clicking on the title of the column. Soif I want to sort by price I just click on the price column...


Sort by SalesRank

... or if I want to sort the products by sales rank I can click this column.

For amazon.com, the lower the sales rank the better, so by sorting the products from lowest tohighest sales rank, I can quickly find the best selling products that are related to my niche.

Example Product

So for example this DVD called ‘Mel Bay Anyone Can Play Saxophone’ appears to be the bestselling product related to my niche available from amazon.com.


Product Shortlist

To add this product to my ‘short list’, all I have to do is select the checkbox (1) and the productdetails are copied up to my selected products short list (2).


Commission Junction

Now that I’ve found that there are products available from amazon.com, I can check my next sourceof products which is Commission Junction.

Once again, I’ll choose search without account (1) and then click the find products button (2)


Commission Junction Results

This time, Market Samurai has found 10 products that I could potentially promote as an affiliate.


Commission Junction Sales Rank

The sales ranking information provided by commission junction is the average earnings per 100clicks over a 7 day period and over a 3 month period. I’m interested in products that are solid longterm earners so I'm going to sort the products by descending Earnings per 100 clicks over a 3month period.


Add Products to Short List

So based on this data, I may decide that I’d like to add this VHS cassette to my selected productshortlist. To do so, I just click this check box.


ClickBank

Next, lets check our third source of affiliate products, Clickbank. Once again, I’ll click the searchwithout account option (1) and click the find products button (2).


ClickBank Results

As I look at this list, I don’t really see anything that is relevant to ‘how to play saxophone’ so nothinghere would make it to my short list.


Paydotcom.com

My last library of potential affiliate products is paydotcom so lets take a look and see what we canfind.

OK, and this time the answer is that Paydotcom does not currently have any products that arerelevant to my keyword ‘how to play saxophone’.


Conclusion

The most important thing I’ve discovered so far by using the monetization module is that there areindeed products I can promote as an affiliate that relate to the ‘how to play saxophone’ micro niche.

In the next video you’ll find out how the new monetization module can help you to create highconverting affiliate ads with just a few clicks of your mouse.


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