how to find right device bid modifiers in bing?
TRANSCRIPT
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How To Find Right Device Bid Modifiers in Bing?
Negative Keywords Tool
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Why is it important?
Tracking this information helps you accordingly make bid adjustments to the device that has higher CTR or conversion rate.
Next slides explain the step-by-step process to create your device performance report….. @karooya
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Step 1: Go to the reports tab
Step 2: Depending on whether you wish to analyze on an AdGroup, Campaign, Keyword level etc., choose the option from the left menu.
@karooya
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Step 3: Enter the desired details
@karooya
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Step 4: Under ‘Choose Your Columns’ choose the Device Type
@karooya
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Step 5: Click on ‘Download’ and get going with your analysis
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“You can use this report to make bid adjustments to your device type.
But how do you decide when to make the adjustments to your bidding?
FOR E.G.: YOUR MOBILE CPA IS $200 AND DESKTOP CPA IS $100. YOU CAN BRING THE MOBILE BIDDING DOWN BY -50% & LOWER THE CPC WHILE STILL ATTRACTING CLICKS AND CONVERTING AT A COST LOWER THAN THE UNPROFITABLE $200.
@karooya
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Here are the steps to make bid adjustments to your device type > >
@karooya
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Step 1: Go to Campaign Setting
Step 2: Go to ‘Targeting Options’, expand ‘Advanced Targeting’ and choose ‘Device’
Step 3: Here make the desired bid adjustments
@karooya
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