how to find the best yellow duck(s)? #sosueurope
DESCRIPTION
Presentation Geert-Jan Waasdorp at Sourcing Summit Europe; 'How to find and recruit the best yellow ducks around the world?'TRANSCRIPT
HOW TO FIND AND RECRUIT THE BESTYELLOW DUCKS AROUND THE WORLD
Introduction
Geert-Jan Waasdorp
Global Recruitment Intelligence Analyst
Founder of Intelligence Group
[email protected]://www.recruitment-intelligence-group.com
Recruitment-Intelligence-Group.com
Ambitious to become the global leader in recruitment intelligence
What makes a (good) search?
• Skills, experience and competence• The goal & the search string• The used source(s)• The actuality and completeness of the ‘profiles’• Ranking method• …
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This are also our limits
• Skills, experience and competence• The goal & the search string• The used source(s)• The actuality and completeness of the ‘profiles’• Ranking method• …
4
We get the yellow ducks within these limits.
But how can we find the best yellow duck(s)?
What is the difference between a good search and a great search?
DATA
• Complete overview • Creates relevance• Gives hierarchie• Best source(s)• ..
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Data is always interesting, but most relevant when:
• You are looking for the best talent• You are searching for more of the same hard to
fill vacancies• You don’t know where to start • Looking in areas you never been before• Budget and time
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Locate – to create a complete view
• Global Talent Mapping– Internal data– External data
• Global Talent Barometer
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Global Talent Mapping (internal data)
• Webanalytics• Analises on Recruitment- & HR software• Analytics talentpool• Dashboards target groups• Social media analytics• …
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Global Talent Mapping
www.company.nl/careers/........../.........
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Mapping aplications (Dutch company)
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Global Talent Mapping
www.company.nl/careers/........../.........
www.company.nl/careers/discipline/.......
www.company.nl/careers/discipline/vacancy_id
www.company.nl/careers/discipline/vacancy_id/apply
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Global Talent Mapping (external data)Master+ Bio with connections in NL
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Tehran Bangalore Athens Stockholm New Delhi London Shanghai Thessaloniki Pune Leuven Beijing Istanbul MadridDhaka Belgrade Chennai Uppsala Singapore Izmir… Source: Webanalytics en ATS gegevens geplot in
een ‘heatmap’. Bewerking iG! 2012
Sourcing dashboards (preferrable on IP)Who looked?Who is?
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Identify – focus on the best
• Global Talent Mapping– Internal data– External data (need access to big data)
• Global Talent Barometer• Experience & deskresearch
– Internal – External
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Identify the best ducks by(facts & experience)
• Location/Country• Region (language)• Competition• Demand • Source• Economics• Culture fit• Education• Willingness to work in ….• Availability• Access to talent• ….
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Long list
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Quantity
Quality
Affinity with NL
Realistic
Duration
Demografics
Competitors
Education
…
Identify the best ducks by(facts & experience)
• Location/Country• Region (language)• Competition• Demand • Source• Economics• Culture fit• Education• Willingness to work in ….• Availability• Access to talent• ….
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Focus on the most promosing ‘hubs’
To locate the talent in the world Example: Oil and Gas hubs in the world in relation to the Netherlands
To identify the talentpool Example: Oil and Gas hubs in the world
To attract & persuade
1. Employer value proposition
2. Recruitment channels
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Case
• Mechanical Engineers• Focus on
– Bulgeria– UK– Italy
• Defining EVP– What moves the target group– What matches the employer brand– Message on IP
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Attract Mechanical Engineers to the Netherlands
BULGARIA UK ITALY
County Marketing
Job Marketing
USP’s of the organisation
Entice-me message
Attract Mechanical Engineers to the Netherlands
BULGARIA UK ITALY
County Marketing Guarantee of a good standard of living
The opportunity to acquire
international work experience
Lots of opportunities for one's
spouse and children (family-minded)
Job Marketing
USP’s of the organisation
Entice-me message
Attract Mechanical Engineers to the Netherlands
BULGARIA UK ITALY
County Marketing Guarantee of a good standard of living
The opportunity to acquire
international work experience
Lots of opportunities for one's
spouse and children (family-minded)
Job Marketing Permanent contract
Good salary
Good employer benefits USP’s of the organisation
Entice-me message
Attract Mechanical Engineers to the Netherlands
BULGARIA UK ITALY
County Marketing Guarantee of a good standard of living
The opportunity to acquire
international work experience
Lots of opportunities for one's
spouse and children (family-minded)
Job Marketing Permanent contract
Good salary
Good employer benefits USP’s of the organisation Have good fringe benefits
Become part of an expat
program
Earn a competitive salary
Entice-me message
Attract Mechanical Engineers to the Netherlands
BULGARIA UK ITALY
County Marketing Guarantee of a good standard of living
The opportunity to acquire
international work experience
Lots of opportunities for one's
spouse and children (family-minded)
Job Marketing Permanent contract
Good salary
Good employer benefits USP’s of the organisation Have good fringe benefits
Become part of an expat
program
Earn a competitive salary
Entice-me message
Have a solid future in a solid country at solid employers
Attract Mechanical Engineers to the Netherlands
BULGARIA UK ITALY
County Marketing Guarantee of a good standard of living
Enjoy good economic conditions
Great international companies to work for
The opportunity to acquire
international work experienceFeel free to broaden your
experienceGuarantee of a good
standard of living
Lots of opportunities for one's
spouse and children (family-minded)
We take care of your relocation
Become familiar with a new culture and see what
we can do for you and your family
Job Marketing Permanent contract Challenging job
International orientation of a company
Good salary ResponsibilityPermanent contract and
competitive salary Good employer benefits Variation in workLots of career opportunities USP’s of the organisation Have good fringe benefits
A career instaed of a jobHave a job that suits you
Become part of an expat
program Add value to your careerEnjoy the luxury of good
employer benefits
Earn a competitive salaryBe sure of good employer
benefitsLet your company arrange
the relocation for you
Entice-me message
Have a solid future in a solid country at solid employers
You take the responsibility to build a career, we arrange your relocation
Build your own career and future at a respective and solid international organisation
Bulgaria
Guarantee of a good standard of living
The opportunity to acquire international work experience
Lots of opportunities for one's spouse and children (family-minded)
Language & arguments build up webpages based on IP-adres and/or referral channel
Every targetgroup in every country has his own page(s)In local language and custome made information
UK
Enjoy good economic conditions
Feel free to broaden your experience
We take care of your relocation
High Touch
Italy
Great international companies to work for
Guarantee of a good standard of living
Become familiar with a new culture and see what we can do for you and your
family
High Touch
Where to start ‘talking’
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5 guidelines attract the talent globally
1. Bring hierarchy in your search
2. Focus where the best talent is
3. Know the local market 1. Globaltalentbarometer.com
2. Globalrecruitmentchannels.com
4. Differentiate your message, website, approach, recruiter
5. High touch, high care
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Feedback
Thank you for your time and any feedback would be highly
appreciated
Geert-Jan Waasdorp
Global Recruitment Intelligence Analyst
Founder of Intelligence Group
[email protected]://www.recruitment-intelligence-group.com