HOW TO FOSTER RADICAL INNOVATION EFFECTIVELY - METHODOLOGY AND PRACTICALEFFECTIVELY - METHODOLOGY AND PRACTICAL EXERCISES IN HOLISTIC INNOVATION

Eckehard Fozzy Moritz, Director SportKreativWerkstatty , pUDLAP Innovation Forum 2009

AGENDA

• a few words on SportKreativWerkstattconcept and methodology of• concept and methodology ofHolistic InnovationI i li i i i bik bili• Innovatorics live: innovation in bike mobility

• reflections and future prospects

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OUR OFFER AND POSITIONING

We are “yourWe are a bridge between well-We are your

partner for holistic

innovation”

between well-founded

research and successfulinnovation successful innovation

We stimulate, structure, and

moderate complex and/or

radical innovation projects

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OUR CORE COMPETENCIES AND USPS

DynamicDynamic utilization of our own innovation methodology

Theoretical and social experts

network

Theoretical and applied

knowledge in methodologyuser motivation,

contextual embedding,

Team experience

system visioning, and

determinationf t h l i lin innovation

projectsof technological

opportunities

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APPROACHES TO FOSTER HOLISTICINNOVATION

innovation conception

innovation cultureinnovation management

i ti th d l i ti t tinnovation methodology innovation strategy

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SOME OF OUR CLIENTS

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SOME OF OUR PARTNERS

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process steps

process independent

i i iactivities

impulse, energy, environment

start

target vision

“Concepting andConcepting and prototyping of ICT tools

for supporting innovation projects and educationprojects and education on holistic innovation”

embedding, context

reflection

• effective support of i ti k dinnovation work and education

• joy of use• sustainability in use• sustainability in use• synchronous and

asynchronous collaborationcollaboration

• ubiquitous accessibility

core functions (principles, potentials)potentials)

creative concept generation (concepting)

t tisystem conception

product development

(market) introduction