7th Annual

Why? Sell Dog Bowls

Drive traffic to your website

Invoke community ties

In A Nutshell Invite your customers, human and canine, to paint a dog bowl and enter their work of art

into our 7th Annual Give A Dog A Bowl dog bowl painting contest.

Phase 1 – Local Level

You host the contest first, at the local level, in your studio. Your winners will be chosen via

online voting on your website for Under 12 and 12+. Prizes are determined by you, the

studio owner. Consider letting neighboring, pet related businesses sponsor prizing.

Phase 2 – National Level

Your local winners will be entered into the National Level Dog Bowl contest, with photos

hosted on the main CMM page – separated into Under 12 and 12+.

Contest Timing & Entry!

Dates & Entry Contest Live Painting Dates: June 17 - July 15

Submit photos to Tara by July 17 to prep your images.

Local Voting: August 1 - 15

Local Winners submitted to Tara/Home Office by: August 15th

National Entries available for viewing on main CMM site: August 20 - 25

National Winner announced on Monday, August 26th, National Dog Day

IMPORTANT

It is important that you run your promotion according to these dates in order for

your winner’s bowls to be treated with the same considerations as any others.

Please separate your entries by age: Under 12 and 12+.

Submit your winners with painter’s name and age.

Contest Rules & Structure There is no additional fee to enter, however the customer must purchase their bowl at Color

Me Mine, paint it at Color Me Mine and must do so during the contest live dates. Dog bowls

painted in your CMM studio during the contest live days (6/17 – 7/15) are eligible for

entry into the contest. All ages are welcome. Employees are not eligible.

You will select 2 winners from your studio (Under 12 & 12+).

When bowls come out of the kiln, CMM staff will take a photo. Bowl can then go home.

All photos must be submitted to Tara by July 18 to be prepped for your website.

I will send prepped photos back before Aug 1.

As customers pick up bowls, explain that voting takes place on your website 8/1 – 8/15.

Load all photos to your website gallery by August 1 and open voting until August 15.

Announce your winners August 15. You might even hold an event for the occasion.

Send your winner’s name, age range & photo to Tara on August 15. TIP: rename your

photo files accordingly. Example: “TucsanAZ_AnnieSmith12+” could be used as a photo

file name.

The national contest entries will be on display on the main website from 8/20-8/25.

Winners will be selected and announced 8/26 on the main CMM page.

Prizing

Color Me Mine Home Office will provide a Family Paint Party, valid for

up to 10 painters, for each winner, as well as the honor of being

featured in the 2014 GADAB advertising materials.

Actual prizes and certificates for the paint parties will be delivered to

the winning studios so that the owner may present the winner with

their prizing directly.

SUGGESTION

Consider arranging for the bowls to be on display at your local children’s

museum for the duration of the contest. If the national winner comes

from your studio, invite family and friends to the museum to present

them with their prizes. Invite the media.

Start with your Staff! Use your team to come up with cool ideas to make your contest great

Delegate responsibilities to staff

Have a staff painting contest in early June. This gets them excited and creates great

painted samples for displays.

Reach Out To Potential Partners Approach potential partners such as pet businesses and non-profits.

Invite them to brainstorm being a part of the event.

Create an Advertising Plan Think about how you’ll advertise, do you need to reserve ad space?

Create a budget and plan accordingly

Order Bisque Be sure you have plenty of dog bowls on hand

Prep For Photos Plan to photograph entries as you fire them. This will ensure that you have all of your

entry photos ready when it’s time to submit them for editing.

Please photograph them all from the same angle, against a white background.

Contest Partners

Obvious partners are pet stores, pet bakeries, groomers, veterinarians, and any other pet

related businesses. Can they donate prizing? Help advertise?

Children’s museums would make an excellent partner, to host the entries as a show!

Offer to feature partners on your advertising materials and partner page.

You might also wish to work with local non-profits such as shelters, Humane Society or

SPCA. Choose the one with the largest network and greatest reputation.

Brainstorm ways to work together to up the fun factor in your contest.

Consider hosting pet adoptions at the studio. Don’t worry, this mostly involves albums

featuring pictures of animals and only a few, well behaved live ones on site. Pet adoption

days are newsworthy… don’t be too quick to dismiss the idea.

Consider making donations to your chosen organization.

Pitch potential partners the opportunity to get involved by sponsoring prizing

In exchange for ad space on flyers and your partner page online.

Post Info On Your Website Post GADAB Contest information on your website home page

Offering a Pet themed KNO? Post date on your website calendar page

On August 1, make your online voting gallery page live on your website.

Post Info On Facebook & Twitter Post lots of reminders and announcements on FB & Twitter

Post pics of employee & customer painted dog bowls to boost awareness and excitement.

Let customers know voting takes place on your website.

Send Out CC Email Invite Send out a GADAB themed invitation to customers

Send this out 2-3 times during your promotion.

1. First as an invitation when you launch

2. Next as a reminder and update 2 weeks later

3. Last as a final reminder for painting and to vote

Send Out A Press Release Update the press release to include your local information as well as any partners you’ve

gotten sponsorship from or non-profits you’ll be hosting adoption days for.

Download Print Materials Visit the Support Center > Marketing > Download Server >

Promotions > GADAB 2013 to download all materials.

Add your studio info

Print Table Toppers And Flyers Put table toppers on every table and in your shelf display

Put a flyer up at the register, in the bathroom and ?

Any neighboring businesses willing to post it for you?

What about your local pet store?

Print Employee Badges Have employees wearing the badges to stimulate questions

These make great bag stuffers! Staple them to pick up bags

Print Bookmarks Give them out to kids

Give them to libraries and pet stores to give out

Have Fun! Create a fun shelf and window display.

Put a painted Dog Bowl and table topper in the bathroom

Chat it up with your employees & customers

Post lots of updates on FB & Twitter

Start Now!

Please be sensitive to also running our SMURFS 2 Promotion!

Be offering SMURFS 2 themed parties and

Kids Night Out events as well as your Summer Workshops.

Busy, busy, busy is good, good, good!