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How to Gas-Up and Oil Your Lead Machine
BARRY FELDMAN, FELDMAN CREATIVE
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@Kissmetrics
#KissWebinar
@thuelmadsen
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Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Barry is a digital marketing super freak. He provides clients in a variety of industries content marketing
consulting, copywriting and creative direction services. Barry’s the author of SEO Simplified for Short Attention Spans and The Road to Recognition (to be published
early 2017). He’s been recognized by LinkedIn, Inc., and many others as an influential leader in online marketing.
BARRY FELDMAN Founder, Feldman Creative
@feldmancreative
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#KissWebinar
@FeldmanCreative
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1 Section One - Introduction
2 Section Two - How to Create Pulling Power
3 Section Three - 5 Principles for Creating a Lead Magnet
TABLE OF CONTENTS
4 Section Four - 15 Types of High Converting Lead Magnets
5 Section Five - 17 Ways to Promote Your Lead Magnet
6 Section Six - Free Tips [Downloadable bonus]
7 Section Seven - Q&A
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WATCH WEBINAR RECORDING NOW
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What do most people do at your website?
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Do they buy stuff?
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They tend to LEAVE
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Do they buy stuff?
And they seldom COME BACK
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Do they buy stuff?
Who are YOU?
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You help yourself when you help your prospects solve a problem
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Offer a LEAD
MAGNET
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Do they buy stuff?
This is not a lead magnet
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Do they buy stuff?
This is a lead magnet
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Do they buy stuff?
How do you
know what will have
PULLINGPOWER?
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LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
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The contents of books and courses
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Principles for CREATING
a lead magnet
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Be SPECIFIC1 Be SPECIFIC
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Be SPECIFIC
Deliver a desired RESULT
12
Be SPECIFIC
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Be SPECIFIC
Deliver a desired RESULT
Provide instant GRATIFICATION
123
Be SPECIFIC
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Be SPECIFIC
Deliver a desired RESULT
Provide instant GRATIFICATION
Be the AUTHORITY
1234
Be SPECIFIC
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Be SPECIFIC
Deliver a desired RESULT
Provide instant GRATIFICATION
Be the AUTHORITY
Make it worth MONEY
12345
Be SPECIFIC
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Types of high CONVERTING lead magnets
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Product-based offers
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Ways to PROMOTE your lead magnet
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45
Ways to promote your lead magnet on your website
blog
homepage
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45
resource page
homepage
Ways to promote your lead magnet on your website
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45
resource page
blog
homepage
Ways to promote your lead magnet on your website
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45
Ways to promote your lead magnet on content hubs
45
Slideshare
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45
Ways to promote your lead magnet on content hubs
45
Slideshare
YouTube
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45
Ways to promote your lead magnet on content hubs
45
Slideshare
YouTubeContent
hubs
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Ways to promote your lead magnet on social media
updates
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Ways to promote your lead magnet on social media
updates
hashtag
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4
Ways to promote your lead magnet on social media
updates
hashtag
ads
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45
Ways to promote your lead magnet on social media
4
updates
hashtag
ads
Pinterest
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45
Ways to promote your lead magnet on social media
45
updates
hashtag
ads
LinkedIn profile
Pinterest
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45
Ways to promote your lead magnet on social media
45
updates
hashtag
ads
LinkedIn profile
Pinterest
Live streams
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45
Ways to promote your lead magnet on social media
45 cover photo
updates
hashtag
ads
LinkedIn profile
Pinterest
Live streams
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Ways to promote your lead magnet in other places
email
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4
Ways to promote your lead magnet in other places
45
email
webinars
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45
Ways to promote your lead magnet in other places
45
email
webinars
tradeshows
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45
Ways to promote your lead magnet in other places
45
email
webinars
tradeshowsspeaking engagements
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@NEILPATEL
Examples—Lead Magnets by Feldman Creative
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Packaging lead magnets
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Promoting lead magnets
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A free checklist
feldmancreative.com/50LMs
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Focus callout slide, update icon to fit content.
Send image to back. ALL CAPS SUBHEADLINE
THANK YOU
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feldmancreative.com/leadme
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BARRY FELDMAN Online marketing super freak
@feldmancreative [email protected]
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen [email protected]
Questions?