How To Generate EPIC Motivated Seller Leads Using Google AdWords.

What’s this going to be about?

1. What exactly IS AdWords, and how does it work?

2. How do I get started?3. How do I optimize my account?4. Common Mistakes and Best Practices5. Action Steps

Who I Am...

I’m Dan Barrett...I run the largest Google Partner Agency dedicated entirely to showing investors how to get more deals online.

I’ve helped investors big and small generate hundreds of leads and deals over the past two years, and partnered with some of the biggest names in REI - Investor Carrot, Investor Fuse, 1800-FAIR-OFFER, Joe McCall, Tom Krol, and more.

What is AdWords, Anyway?

AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

AdWordsAds

OrganicResults

What is AdWords, Anyway?

“Push Marketing” / Direct Mail

What is AdWords, Anyway?

- Low barrier to entry - every investor sending out the same stuff

- Response rate tends to be low- All we know is who they are

“Push Marketing” / Direct Mail

What is AdWords, Anyway?

- Younger people are “internet first” consumers

- Increasingly ignore their mail in favor of online sources

“Push Marketing” / Direct Mail

Benefits of Google AdWords

- Targets only highly motivated prospects

- Perceived as helpful and “real”- Pay only when someone clicks- Set whatever budget you like

Google AdWords

Sooo...How does it all work?

SOMEONE JUST TYPED IN

“SELL MY HOUSE FAST”!

Investors targeting your area place their bids for

that keyword...

Google judges everyone’s ads and factors quality

into the bids….

The overall winner gets the top ad, second place gets

the second ad, and so on...

Important Points to Remember

- You only pay when someone clicks.- You decide your bid for each keyword- You decide your daily budget- You decide what keywords you want to

target- Prices vary wildly by day, region, etc

How Do I Get Started?

Go to adwords.google.com and sign up for an AdWords account.

They will try to walk you through a whole bunch of set-up, but trust me - skip it all and just get to the main account screen.

OK - I have an AdWords account! How do I make it work for me?

How Do I Get Started?

1. Find Your Optimal Budget and Work Backwards to determine your Strategy.

2. Find The Cheapest Possible Clicks Using The “Lead Filter” Technique.

3. Automated and Outsource To Manage Your Account In Your Sleep.

Find Your Optimal Budget and Work Backwards.

The most common question I get is: “How much do I need to spend to do well in my market?”

Find Your Optimal Budget and Work Backwards.

● There is no one right number.● Small budgets and Big budgets both work - they just

need different strategies.● Time is much more important than budget.

There are some serious problems with this question.

Find Your Optimal Budget and Work Backwards.

Pick the number you can safely spend for 6 months before hitting your first deal.

Barrett’s Rule of AdWords Budgets:

Find Your Optimal Budget and Work Backwards.

More than $3,000 a month? Use extensive mid-tier bids Modified Broad Match Keywords, bid heavy on Exact Match keywords, high keyword volume.

Now that we know our budget, let’s pick our strategy.

Less than $2,000 a month? Focus on high bids on small number of Phrase Match Keywords. Use Modified Broad Match very sparingly. High negative keyword volume.

Finding The Cheapest Possible Clicks.

You can get a huge advantage in any market by focusing on the top 10% of lead-generating keywords. So, how do

we do this?

The “Lead Filter” Technique

High Volume Keywords / Broad Keywords

Search Term Analysis

Target Top 10%

Finding The Cheapest Possible Clicks.

1. When you get started, create a separate “Lead Filter” campaign with it’s own budget.

2. In this campaign, include 1 keyword in each ad group (up to 10 highly-targeted keywords total).

3. Use modified broad match keywords to maximize data.4. Bid to get on the first page, but don’t bid too much.

Finding The Cheapest Possible Clicks.

Finding The Cheapest Possible Clicks.

Finding The Cheapest Possible Clicks.

Once you have a list of highly-profitable but rare keywords, target them directly in your main campaign and aggressively compete on bids.

Result: highly-efficient bidding on super-cheap keywords your competition probably doesn’t even know exist.

Automate and Outsource Your Account

To minimize time spent managing your accounts, use Rules and Scripts to automate as much of the work as

possible.

Automate and Outsource Your Account

To minimize time spent managing your accounts, use Rules and Scripts to automate as much of the work as

possible.

Automate and Outsource Your Account

● You may not need a full-time manager - beware the “Cash Flow Choke-Point.”

● Make sure your manager is a Certified Partner (not just “AdWords Certified.”)

● We specialize in REI, and if you’re not sure which way to go, I’m happy to speak with you and help you put together a plan.

Here are some general tips about outsourcing your account:

How I Can Help You

I have set aside some time in the next week to speak to you personally about how you can apply this system to

your own investing….

The cost is: FREE

Why Am I Doing This?

On the phone we’ll dig deep into your business and your goals, and help you get absolute clarity on how to get where you want to go. I’ll even give you an exact strategy for making that happen.

IF you want my team and I to help you, and I think you’d be a good fit, I may ask you to be one of the new clients we take on.

http://adwordsnerds.com/epic

If We Work Together...

I will walk you through creating your own motivated seller lead generation system, designed to generate 2 to

3 deals a month - including having my team develop and set up all of the most difficult technical elements for you.

Most of our students start receiving leads within 7-14 days.

http://adwordsnerds.com/epic