how to generate more conversions with next-gen landing pages
TRANSCRIPT
How to Increase Conversions & Engagement withNext Generation Landing Pages
What We Will Cover
• Microinteractions
• Utility
• Personalization
• Show, Don’t Tell
• Gamification
What is a Landing Page?
a web page, typically offer-specific and featuring a clear call to action, that a user lands on after clicking a
hyperlink from an advertisement such as social, search, or display
nounLand•ing Page
The Landing Page
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The Landing Page
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Traditional Landing Page
User Lands on Page Completes Form Downloads Asset
Starts to Read Gets Distracted Less Likely toBecome a Customer
What’s Next?
What’s Next?
In today’s interactive age, it’s hard to argue that the best you can do is throw a form on a page and make your customer fill it out to get a PDF. Next-gen landing pages are much more engaging, often multi-step and usually highly interactive.
Microinteractions
interactivity points that allow for meaningful engagement through the
use of animations, quiz questions, and other design elements that allow users to further explore content found within
a landing experience
nounmi•cro•in•ter•ac•tion
Customer engagement effortsare much more effective when marketers can anticipate what
visitors are searching for, where they want to go next, what
problems they are trying to solve, and what promotions will be
of value to them.
– Jeff Fuhriman”
“
Quiz Questions
https://veracode.postclickmarketing.com/developerinfographic/example
Infographic Teasers
https://uberflip.postclickmarketing.com/infographic/example
Reveal
nationallife.postclickmarketing.com/InteractiveInfographic/Example
Inform
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Engage CreateConnect with your audiencedaily.
KEY BENEFITS
94% MARKETER PREFERRED CONTENT
DID YOU KNOWInteractive content attracts 50% more leads?
Marketers prefer by 94%. Transparency in marketing means visibility intoevery aspect of your campaigns. Control your content like never before.
YES NO
SIGN UP NOW FOR FREEGet a free 30 Day trial. 100% satisfaction guaranteed.
Put It to the Test
Be Useful
an experience that helps your audience learn something, makes their
lives easier, provides personalized information or entertains them
nounu•til•i•ty
If you sell something, you make a customer today; if you
help someone, you make a customer for life.
– Jay Baer”
“
Solution Finder
FAQ
www.designhill.com/interactive-guide/how-to-use-facebook/
Sneak Peek
Solution Finder
apps.ioninteractive.com/site/solution-finder/interactive-content
Put It to the test
CONTENTCONNECTSGreat Content Starts with a ProvenContent Marketing Strategy
STRATEGYConnect with your audience.
LAUNCHGet your content
live fast.
MEASURESee performance
instantly.
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Trust the team that can bring your wildest content ideas to life.
TAKE OUR FREE ASSESSMENTWhat is the main goal of your content marketing?
Lead Gen
Awareness
Retention
Engagement
CONTENTCONNECTSGreat Content Starts with a ProvenContent Marketing Strategy
STRATEGYConnect with your audience.
LAUNCHGet your content
live fast.
MEASURESee performance
instantly.
First name
Last name
FREE TRIAL
SIGN UP NOW
Trust the team that can bring your wildest content ideas to life.
YOUR ASSESSMENT RESULTS
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EMAIL MY RESULTS
34% 60% 85%Engagement Lead Gen Opportunity
Show, Don’t Tell
a technique that aims to showcase the value of a product or service though the use of video, product tours, and other multi-media rather than simply
listing out benefits and features in text form
nounshow, don’t tell
91% of buyers agreed that they prefer more
interactive/visual content that can be accessed on
demand.*
* DemandGen’s 2015 Content Preferences Survey
91%
Animations
Animations
Video
Video Testimonials
Product Tour
https://www.hubspot.com/marketing/product-tour
Product Tour
https://salesforce.postclickmarketing.com/producttour/example
Put It to the Test
START A FREE TRIAL
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PRODUCT TOUR
TIPGet insight into your
monthly contentperformance.
Personalization
a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier
and, consequently, increasing customer satisfaction and the
likelihood of repeat visits
nounper•son•al•iz•a•tion
56% of customersare more likely to buywith a personalized
experience.*
* DemandGen’s 2015 Content Preferences Survey
56%
78% of consumerswill trust your brandif you create more
customized content.*
* DemandGen’s 2015 Content Preferences Survey
Personalized Assets
symantec.postclickmarketing.com/example/resource-library
Segmentation
cmi.postclickmarketing.com/Assessment/Example
Personalization Through Calculation
www.vige.co/portfolio/interactive-infographics/tesla-models-interactive-infographic/
Put It to the Test
Your Customized ServicesBased off your selections
Analytics
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Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy.
OptimizationThe performance of the web page can be improved through techniques such as multi-layered cache, light weight design of presentation layer components and asynchronous communication with server side components.
Related Reports
ANALYTICSREPORT
2018
2018
OPTIMIZATIONREPORT
ANALYTICS &OPTIMIZATIONSERVICES
Select the Services You NeedSelect all that apply
Optimization SEODesign
SELECT SELECTSELECTSELECT
Analytics
We’ll create a roadmap ora strategic approach.
We’ll increase visibility ofyour page in search engines.
Increase visitor retention andloyalty and user satisfaction.
We’ll help companies measure traffic and popularity trends.
Gamification
the process of turning a static landing experience or form into a game or
something resembling a game
noungam•ifi•cation
https://unbounce.com/
Reducing the numberof form fields from
11 to 4 can result in a
120increase in conversions
%
Visual Choice Sets
cmi.postclickmarketing.com/Assessment/Example
Visual Choice Sets
www.prowesscorptest.com/Intel_SAP_HANA/
Fun with Forms
Ratings
Put It to the Test
Bonus TrendMeaningful Thank You Page
Add Value With Your Thank You Page
http://apps.ioninteractive.com/site/solution-finder/interactive-content
Recap
• Microinteractions
• Utility
• Personalization
• Show, Don’t Tell
• Gamification
