how to get $1,000,000,000 in ten minutes using social media
TRANSCRIPT
MAXIMUM OCCUPANCY /
HOW TO GET $1,000,000,000 IN TEN MINUTES USING SOCIAL MEDIA
MOSH.CO.NZ
Pillars of Good Social:2.8 Million
1.7 Million
0.5 Million
0.5 Million
0.3 Million
0.5 Million
? Million
Fish where the fish are
Videos, easily shared, easy to find (SEO)
Professional person-person networking
Fast breaking, loved by the media
Beautiful, image rich, loved by women
Trendy, mobile photo sharing
Young, fun, images that disappear (supposedly)
Source: June 2015 Nielsen Net Ratings Data, ‘Active Users in NZ’
NZ’s biggest website gets approx.
2 million visits per month
Facebook gets 2 Million users per day 30% are over 50
Pillars of Good Social:• Depth over breadth - match objectives with
platforms, don’t be on everything
• Creativity + structure - social media will waste resources without good ideas and sound processes
• Integrated - social media is a great amplifier
• Platform agnostic - know what you own, and know what you rent
• Authenticity - don’t manipulate, give people a reason to care!
604020
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ENG
AG
EMEN
T %
(PER
CO
MM
UN
ITY
MEM
BER)
FREQUENCY (AVERAGE POSTS PER MONTH)
AREA OF CIRCLE REPRESENTS COMMUNITY SIZE
COCA COLA(246,466)
ANZ (68,298)
AIR NEW ZEALAND(951,713)
XERO(53,835)
ASB(128,803)
FACEBOOK ADVERTISING(AND INSTAGRAM)
(OH YEAH, TWITTER TOO...)
MAKE USE OF YOUR MOST VALUABLE RESOURCE:
U G C
Q & A