how to get a brand manager or marketing job
Post on 18-Oct-2014
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Tips on how to land your dream brand manager or marketing jobTRANSCRIPT
How to Get a Marketing Job
Before we get started 1. Please check your audio setup 2. Webinar will start promptly at 6:35 pm Pacific Time zone
Class logistics
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Listen-only mode Chat box Audio & visual check Slides Recording Twitter: #GetMarketingJob
Introduction
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About my new marketing book
#GetMarketingJob 4
Buy on Amazon Kindle for $9.99 http://bit.ly/BuyRiseAboveTheNoise
Today‘s discussion
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Agenda Role & responsibilities Hiring process Marketing Interview Q&A What I’ve assumed You’re looking to transition into marketing This class is not for Experienced marketing professionals
The Role
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Marketing career paths
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Marketing Coordinator
Assistant Brand
Manager
Brand Manager
Marketing Director
Day-in-the-life of a Saran Wrap brand manager
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8:00a Go through emails
8:30a Review last week’s sales numbers
9a Write first draft of creative brief
10a 1:1 with boss
10:30a Review OGSM document
11:30a Weekly marketing meeting
12p Lunch meeting with market research team on consumer perspectives on product claims
1p R&D meeting to discuss new film technology
2p Review creative brief with broader team
3p Media planning session
3:30p Weekly sales manager meeting
4:30p More emails
5:30p Prepare for mentor day
Creative briefs
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1. Why are we advertising? 2. What’s the consumer problem we are addressing? 3. Who are we talking to? 4. What does our consumer think now? 5. What should we tell them? 6. Why should we believe us? 7. Tone and manner? 8. Media options
Creative briefs
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Strategy docs
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Hiring Process
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Most hiring managers scan resumes in 6 seconds
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Resume advice
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BE RELEVANT
If you really want the marketing job…
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How one person’s fun project turned into a job
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Results of the re-brand
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OLD
NEW
Top tier press mentions
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Good news
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Winning the Interview
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Speed round: interview tips
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Positioning statement Developing marketing campaigns Pricing Declining sales Defending against the competition Competing against private label “Tell me a bad product that’s marketed poorly…” Advertising critique PR disasters Estimation questions ROI calculations CEO-level issues Off-the-wall questions
Q&A
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Where to Find Me Email [email protected] LinkedIn http://www.linkedin.com/in/lewislin Twitter @lewis_lin Class videos QuickSheet.co 1:1 coaching ImpactInterview.com Marketing Case Interview Book Rise Above the Noise: http://amzn.to/1jcxAze
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