how to get higher prices for your landscaping services
TRANSCRIPT
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How To Get Higher Prices For Your Landscaping Services
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Goal: To help you sell your landscaping services at a higher price = better customers & higher profit margins
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Two Scenarios For Raising Prices:
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1. Existing Customers
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2. New Customers
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Before Raising Prices Get Clear:
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1. Believe That You Are Worth The Increase In Pricing
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2. Know Your Breakeven Point & Profit Margins
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3. Design A Strategy To Shift The Conversation Off of Price & to Value
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How To Shift A Landscape Proposal Off of Price & Over to Value
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Objective: To win the customer’s trust and provide an irresistible proposal
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Target Market: Identify people who value service & have the resources to
pay higher prices
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Marketing: Develop & test marketing campaigns to attract your target market
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Proposal Format: A template that works for both in person & email presentations
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Five Steps To A Successful Proposal:
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1. Identify & Acknowledge Their Needs/Problems/Pain Points
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2. Provide Specific Solutions To Their Needs/Problems/Pain Points
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3. Give Them Reasons To Pick You As The Source To Solve Their Problem
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4. Present An Irresistible Offer
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5. Find Reasons To Act Now
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Let’s Walkthrough A Sample Landscape Services Proposal
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PDF Proposal
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Multiple Pages
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Printable For In Person Presentations
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Can Be Emailed
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1. Cover Page
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2. Memberships, Associations & Accreditations Page
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3. Sales Letter / Proposal
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Identify & Acknowledge Their Needs/Problem/Pain Points (2-3
paragraphs)
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Provide Solutions To Their Needs/Problem/Pain Points –
Technical
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Give Them Reasons To Pick You As The Source To Solve Their Problem
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Provide An Irresistible Offer
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Find Reasons To Act Now
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DELIVER!
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