how to get more real estate referrals
DESCRIPTION
Real estate referrals are the most cost effective way to grow your real estate business. See what the latest studies show us about referrals. http://bit.ly/1aHBkzjTRANSCRIPT
Matt SmithsonHead Honcho at The Smithson Group
@re_coachfacebook.com/TheSmithsonGroup
http://TheSmithsonGroup.com
Why Are Referrals So Important?
● 8x more cost effective than other lead sources.
● They have very high conversion rates.
● Instant level of trust.● They boost your energy.
Referral Study and Survey Insights
● NAR Profile of Home Buyers and Sellers 2013○ 80% of Buyers and 84% of Sellers would recommend
their agent○ 42% of Buyers and 39% of Sellers found their agent via
referral● Nielsen Consumer Study 2012
○ 84% of consumers trust recommendations from friends above all other forms of advertising.
Why Do People Refer You?
● They trust you (Be The Expert)
● They had a great past experience with you
● They want to help others (Advocate)
Who Are Potential Referral Sources?
Past Clients
Friends, Family, Acquaintances
Elder Law Attorneys / Financial Planners / Accountants
Business Partners
○ Loan Officers
○ Home Inspectors
○ Pest Inspectors
○ Tradesmen
○ Advertising Representatives
○ Surveyors
○ Settlement Agents
How To Get More of Them
● Have a database and manage it using a KISS approach
● ASK for them, and GIVE them
● Provide Excellent Service and Value (WIFT)
How To Get More of Them
● Stay In Contact With Them
○ Have a Plan
■ Call Them
■ Send Them Items of Value
■ Meet With Them
■ Repeat Consistently
How To Get More of Them
● Make It Easy For People To Refer You
○ Business Cards
○ Up-to-date Contact Information
○ Social Media Connection
How To Get More of Them
● Make It Easy For People To Refer You
○ Business Cards
○ Up-to-date Contact Information
○ Social Media Connection