how to get paid what you’re worth - troy dean - wordcamp sydney 2012
DESCRIPTION
How to build the business you want, work on the projects you want, with the clients you want and for the fees you want. Because life is too short to do otherwise. The presentation teaches how to differentiate yourself from all the other web developers and how to add heaps of value to your clients projects so you can charge the fees you deserve. https://twitter.com/troydean http://tontodigital.comTRANSCRIPT
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MRecommended for Mature Audiences
Contains AdultThemes & Profanity
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$$$
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yw =(di + pc) / #p
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yw =(100K + pc) / #p
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2 WKS
3 WKS2 WKS
2 WKS
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43wks
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yw =(100K + pc) / 12
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yw =(100K + 14.4K) / 12
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$100K + $14.4K= $114.4K$114.4K / 12
= $9,500
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MYTHBUSTERS
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You Need An Hourly Rate
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VALUE
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POSITIONING
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0
3000
6000
9000
12000
2009 2010 2011
Global Avg My Fees
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SAY “NO” TOINITIAL MEETINGS
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ASK BETTERQUESTIONS
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Q #1: WHY?
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Q #2: WHAT DOESSUCCESS
LOOK LIKE?
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Q #3: WHAT ISYOUR BUDGET?
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REBRANDEDLOGIN AND
DASHBOARD
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Recap
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yw =(di + pc) / #p
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VALUE &POSITIONING
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SAY “NO” TOINITIAL MEETINGS.
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ASK BETTERQUESTIONS
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REBRANDEDLOGIN AND
DASHBOARD
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twitter.com/troydeanlinkedin.com/in/troydean
bit.ly/wcsyd