All Press is Good Press?

How to pick a PR firm and get results

Heidi ZakTHIRDLOVE

About me

■ Co-founder of ThirdLove

■ Raised $5.6 in January 2013NEA, Felicis, a16z, XG Ventures, Keith Rabois, Yuri Milner, Ben Ling

#hustlecon@heidizaks

ThirdLove

#hustlecon

Real women’s measurements

Sizing Technology front-end

SmartSpec™ product dev

Machine learningdatabase and back-end

@heidizaks

Press coverage

#hustlecon

“With the help of a proprietary algorithm, customers get bra size recommendations based on their measurements, and the company gets data points for its ever-increasing body of information about the female form. That storehouse of measurement data helps ThirdLove develop product specifications based on a variety of real bodies, rather than the fit models upon which the industry has long relied.”

W O M E N ‘ S W E A R D A I L Y

@heidizaks

Press coverage

#hustlecon@heidizaks

How to pick a PR firm and get results

How to pick a PR firm and get results

■ Jack-of-all trade PR firms do not exist

■ Back-channel reference is your most important weapon

■ Only ONE message for any big launch

■ Seed your product, trying is believing

#hustlecon@heidizaks

#hustlecon

TECH CONSUMER

FASHION

Jack-of-all trades PR firms do NOT exist

@heidizaks

#hustlecon

Back-channel reference = your most important weapon

@heidizaks

#hustlecon

Back-channel reference = your most important weapon

@heidizaks

#hustlecon

Back-channel reference = your most important weapon

@heidizaks

#hustlecon

Only ONE message for any big launch

ThirdLove’s Unique Technology Delivers Perfectly-Fitting Apparel to Mobile Users

2 MESSAGES: TECHNOLOGY & FIT

@heidizaks

#hustlecon@heidizaks

#hustlecon

Only ONE message for any big launch

ThirdLove Announces the Launch of a Revolutionary 24/7 Memory Foam T-Shirt Bra

1 MESSAGE: NEW BRA LAUNCH

@heidizaks

24/7 Bra Launch

#hustlecon

“It’s the most comfortable bra ever.”

“It’s got all the features of a high-end bra, but it’s only $64.”

“I’ve been living in it. It feels like heaven.”

“Provides women with a flawless, invisible fit for all-day wear!”

“I’m sold. Your t-shirt bra is perfection.”

“I forgot to take the bra off when I went to bed. The fit was perfect!”

@heidizaks

#hustlecon@heidizaks

Seed your product, trying is believing

#hustlecon

Seed your product, trying is believing

@heidizaks

thirdlove.com

HEIDI ZAKCO-FOUNDER

@heidizaks #hustlecon

#hustleconwww.hustlecon.com