how to get promoted - historical advice on social media
DESCRIPTION
Zack Sandor-Kerr, an intern at Burson-Marsteller Australia, reinterpreted a 1963 memo from B-M co-founder Bill Marsteller and applied it to social media. This presentation is based on his work.TRANSCRIPT
How to Get PromotedAdvice from the past on using social media
Where it all began…
In 1963, Bill Marsteller wrote a memo to his employees
Just another memo.
Until…
Where it all began…
In 2010 an intern at Burson-Marsteller in Australia found the memo.
And read it.
And saw something more.
And gave us this interpretation…
Be loyalDon’t just be loyal to me or to the company as a name, but to the people who make up the company.
Be loyalDon’t just be loyal to me or to the company as a name, but to the people who make up the company.
Reserve your opinion of people
good or bad, until you’ve observed them and lived with them long enough
to be sure you’re right.
Reserve your opinion of people
good or bad, until you’ve observed them and lived with them long enough
to be sure you’re right.
Quit worryingabout your competition.
The only real competitor you will ever have is yourself. Remember, I don’t pick our leaders; the followers do.
Quit worryingabout your competition.
The only real competitor you will ever have is yourself. Remember, I don’t pick our leaders; the followers do.
Look for the bestin others and remember all of us have more weaknesses than we see in ourselves.
Look for the bestin others and remember all of us have more weaknesses than we see in ourselves.
Be interestedin the other person’s job.
Make suggestions humbly. Ask advice. Build up your associates – to each other, to media reps and editors, to friends, neighbours, your family and visitors from our other offices.
Be interestedin the other person’s job.
Make suggestions humbly. Ask advice. Build up your associates – to each other, to media reps and editors, to friends, neighbours, your family and visitors from our other offices.
Don’t waste your ability
Write articles, make speeches. Stand out from the crowd or be lost in the crowd.
Don’t waste your ability
Write articles, make speeches. Stand out from the crowd or be lost in the crowd.
If you have problems, doubts or suggestions about the management of this business,
go to the management
with your comments, not the guy at the next desk. He can’t do anything about it.
If you have problems, doubts or suggestions about the management of this business,
go to the management
with your comments, not the guy at the next desk. He can’t do anything about it.
The world is run by creative people.
Never quit creating.
The world is run by creative people.
Never quit creating.
Other people like a complimentas much as you do.
Other people like a complimentas much as you do.
Don’t get discouragedLook back at your progress, account by account, job by job, person by person. Thousands of good novels were never written because the author got bored or discouraged after the first chapter.
Don’t get discouragedLook back at your progress, account by account, job by job, person by person. Thousands of good novels were never written because the author got bored or discouraged after the first chapter.
Put a “Pride” file in your desk
This is a file of the jobs you have done that you’re really, really proud of. See how fast you can make it grow. Review it from time to time and to see if the oldest entries look ordinary to you. Great performers grow.
Put a “Pride” file in your desk
This is a file of the jobs you have done that you’re really, really proud of. See how fast you can make it grow. Review it from time to time and to see if the oldest entries look ordinary to you. Great performers grow.
Never lose your sense of humour
Never lose your sense of humour
Don’t take yourself
too seriously
Don’t take yourself
too seriously
Hang on to your humility
Hang on to your humility
Remember, almost no
one holds a confidence
It’s human nature to pass along stories. Be sure when you tell tales about someone else that you’re willing to have the subject get the story second-hand, credited to you.
Remember, almost no
one holds a confidence
It’s human nature to pass along stories. Be sure when you tell tales about someone else that you’re willing to have the subject get the story second-hand, credited to you.
then you’re promotable
You think you are able. I think you are able. When other people around you begin saying so, unsolicited...
then you’re promotable
You think you are able. I think you are able. When other people around you begin saying so, unsolicited...
How to Get PromotedAdvice from the past on using social media
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