how to get the customer on the hook? - ibm smarter business 2013
DESCRIPTION
Fishing is all about right technique, tools and good timing. Miika Malinen, Director Online Business from Happyangler.se tells how they lure and catch the right fish by creating unique content and harnessing social networks. Fishing guide Kristian Keskitalo ( www.bigcatch.se ) gives examples how increased knowledge about fishing leads to more business/sold fishing equipment. Presenter: Miika Malinen, Director Online Business. Hong Kong Import Ltd. Mer från dagen på http://bit.ly/sb13seTRANSCRIPT
© 2013 IBM Corporation
How to get the customer on the hook?
Miika Malinen & Kristian KeskitaloHappy Angler
How to get the customer on the hook?
Miika Malinen, Happy Angler
Kristian Keskitalo, Happy Angler Pro,
Bigcatch.se
Hong Kong Department Store
GroceryHousehold supplies
Electricity & HVAC
Construction & hardware
DecorationClothing Pet products
Technochemical products
FishingGarden Tools
ElectronicsToys & paper
productsAutomotive equipment
Leisure
Home appliances
Books & magazines
Footwear & bags
Other equipment
Tobacco products
► Hong Kong own brands► Excellent price vs. quality seasonal and campaign products
Hong Kong has 26 general department stores in Finland (135 million € revenue)
This is Happy Angler
• Happy Angler is the largest fishing specialized online store in Scandinavia with a vision to become largest in Europe.
• We have localized online stores in Sweden, Finland and Russia
• We want to help anglers to succeed in fishing and make fishing an experience for them.
• Happy Angler online store is a place where people share their successes, failures and experiences.
Finland is a country of thousands of lakes and
islands – 187 888 lakes and 500 000 summer houses by
the lakes
2 million fishermen out of 5 million population
-only 100,000 really
knows how to catch a fish!?
Social Commerce Business idea
Hardcore fishing guys know how to catch a fish. Let them help and teach others who don’t know how to do it.
Give them an interesting place where they can share their knowledge and where is interesting assortment for them
1900 000 ”ordinary” Fishermen-Lots of commercial potential
100 000 hardcore fishermen
Make it easier for people to start fishingThis way we expand our business potential
Knowledge
Kristian Keskitalo / Examples
Fishing guide Kristian Keskitalo (www.bigcatch.se) gives examples how increased knowledge about fishing leads to more business/sold fishing equipment
The Start – how we built our online store
together with fishermen
How do we help?
Teaching materialsLive help
Automatic product suggestionsRatings and reviews
Ask & AnswerDemo
