how to get the greatest job in the world

of 66 /66
Can I interest you in the greatest job in the world?

Upload: school-of-visual-concepts

Post on 11-Aug-2014

3.839 views

Category:

Career


0 download

DESCRIPTION

It's a job in advertising, design, interactive, or some other part of marketing communications — and it's what Larry Asher from the School of Visual Concepts covered in his talk to students at the University of Washington's Foster School of Business.

TRANSCRIPT

Page 1: How to Get the Greatest Job in the World

Can I interest you in the greatest job in the world?

Page 2: How to Get the Greatest Job in the World
Page 3: How to Get the Greatest Job in the World
Page 4: How to Get the Greatest Job in the World
Page 5: How to Get the Greatest Job in the World

Copywriter $80,000

Marketing Director $99,300

Acct Services Director $127,800

2012 Aquent/AIGA Salary Survey75th percentile salaries for all company sizes.

Page 6: How to Get the Greatest Job in the World

These are all marketingcommunications jobs.

Page 7: How to Get the Greatest Job in the World

What’s your definitionof marketing?

Page 8: How to Get the Greatest Job in the World

1.Find out what people want.

Page 9: How to Get the Greatest Job in the World
Page 10: How to Get the Greatest Job in the World

2.Give it to them.

Page 11: How to Get the Greatest Job in the World
Page 12: How to Get the Greatest Job in the World

3.Tell them that you gave it to them.

Page 13: How to Get the Greatest Job in the World
Page 14: How to Get the Greatest Job in the World
Page 15: How to Get the Greatest Job in the World
Page 16: How to Get the Greatest Job in the World

What’s the diff?

Page 17: How to Get the Greatest Job in the World

Advertising

Design

Digital

PR

Page 18: How to Get the Greatest Job in the World

Advertising The space is paid

Design

PR

Digital

Page 19: How to Get the Greatest Job in the World
Page 20: How to Get the Greatest Job in the World
Page 21: How to Get the Greatest Job in the World

Advertising

Design The space is owned

PR

Digital

Page 22: How to Get the Greatest Job in the World
Page 23: How to Get the Greatest Job in the World
Page 24: How to Get the Greatest Job in the World

Advertising

Design

PR The space is earned

Digital

Page 25: How to Get the Greatest Job in the World
Page 26: How to Get the Greatest Job in the World
Page 27: How to Get the Greatest Job in the World
Page 28: How to Get the Greatest Job in the World

Advertising

Design

PR

Digital The space is paid, owned, and earned

Page 29: How to Get the Greatest Job in the World
Page 30: How to Get the Greatest Job in the World
Page 31: How to Get the Greatest Job in the World
Page 32: How to Get the Greatest Job in the World

To get a job doing marketing communications, you’re going to

need a few things.

Page 33: How to Get the Greatest Job in the World

1. Decide where you want to work

Page 34: How to Get the Greatest Job in the World
Page 35: How to Get the Greatest Job in the World
Page 36: How to Get the Greatest Job in the World
Page 37: How to Get the Greatest Job in the World

:- )You Jobs

Page 38: How to Get the Greatest Job in the World

2. Make 100 LinkedIn connections

Page 39: How to Get the Greatest Job in the World
Page 40: How to Get the Greatest Job in the World
Page 41: How to Get the Greatest Job in the World
Page 42: How to Get the Greatest Job in the World
Page 43: How to Get the Greatest Job in the World
Page 44: How to Get the Greatest Job in the World

3. Get deeply involved in digital

Page 45: How to Get the Greatest Job in the World
Page 46: How to Get the Greatest Job in the World
Page 47: How to Get the Greatest Job in the World

TUMBLER DEL.ICIO.US APP STORE

FACEBOOK FLICKR RSS

YELP TWITTERUSTREAM

FOURSQUARE WORDPRESS YOUTUBE

Page 48: How to Get the Greatest Job in the World

4. Become an expert

Page 49: How to Get the Greatest Job in the World
Page 50: How to Get the Greatest Job in the World
Page 51: How to Get the Greatest Job in the World
Page 52: How to Get the Greatest Job in the World
Page 53: How to Get the Greatest Job in the World
Page 54: How to Get the Greatest Job in the World

5. Learn from people in the business

Page 55: How to Get the Greatest Job in the World
Page 56: How to Get the Greatest Job in the World
Page 57: How to Get the Greatest Job in the World
Page 58: How to Get the Greatest Job in the World

2013 Summer Creative Boot Camp

5 weeks: June 17 - July 25, 2013(No classes week of July 1)

Mondays - Thursdays 6:30 p.m. - 9:30 p.m.

Page 59: How to Get the Greatest Job in the World

2013 Summer Creative Boot Camp

Creative ConceptsCopywriting or DesignPhotoshop or InDesign

HTML/CSSAgency Tours

Page 60: How to Get the Greatest Job in the World
Page 61: How to Get the Greatest Job in the World

Nicole Bailey says:

“I felt SVC’s Boot Camp program was extremely

helpful for my career.

I absolutely think this program got me to where I

am today — which is a connections planner for

Cole & Weber.”

Page 62: How to Get the Greatest Job in the World
Page 63: How to Get the Greatest Job in the World

Jenny Haight says:

“Boot Camp was the best investment of time and

money I made when I was in school.

I’m now working as an account supervisor at

Publicis, Seattle’s largest ad agency.”

Page 64: How to Get the Greatest Job in the World

Ashton Steele says:

I think it’s crucial to stress the importance of

pursuing their educations post-graduation. One

popular misconception among students is that

once they graduate, they automatically have all the

tools and knowledge they need to succeed. Then

they they’re surprised when they can't find a job

out of college.

Page 65: How to Get the Greatest Job in the World

Ashton Steele says:

One popular misconception among students is

that once they graduate, they automatically have

all the tools and knowledge they need to succeed.

Then they they’re surprised when they can't find a

job out of college.

Page 66: How to Get the Greatest Job in the World

Always happy to connect

Larry [email protected]