how to get the most of your money. raise prices to adjust to new food costs. cost out menu &...
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CONTROLLING FOOD COSTS
How to get the most of your money
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TIPS ON LOWERING FOOD COSTS Raise prices to adjust to new food costs. Cost out menu & price items accordingly. Control portion sizes. Minimize & track waste. Spot-check prep staff ensure pre-cut portions
weigh what they are supposed to. Link the chefs pay to a pre-set food cost %. Set
up an incentive deal for the chef. Set up purchase order system. Negotiate prices with vendors for bulk buying.
Take vendor discounts when offered. Organize storage room & keep inventory to a
min. Purchase based on a budget.
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STANDARDIZED RECIPES A standard yield: expected
qty. of food that results from a standard recipe. Stated in the total quantity of food the recipe produces, such as 3 gallons of clam chowder & by the number of portions it produces, such as 48–8 oz. bowls.
A standard portion: consistent qty. of product served to each person each time it is served.
Portion control tools: scoops, ladles, a standard serving bowl, or count promotes consistency and customer satisfaction, and aids in insuring a business’ profit.
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DETERMINING STANDARD FOOD COSTS1. Cost per Unit
Method2. Yield Test3. Cooking Loss
Test4. Standard Recipe
Using 1 or up to all of these will help you determine your plate cost.
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EDIBLE PORTION Edible portion is the form in
which the product is served. Little/nothing needs to be done to prepare a product in EP form.
Ex: purchasing prepared cheese, cake that needs only slicing; a case of 6 oz. chicken breasts needing only to be cooked; or a case of 24–10 oz. bottles of sparkling soda need only to be opened = ex.of EP.
Foods portion cost of a prepared item purchased in its EP form need to use the Cost/Unit Method.
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COST/UNIT METHOD
Formula: PURCHASE UNIT COST # OF PORTION =
STANDARD PORTION COST
Example: The chef purchases a prepared cheesecake for $8.00. Using the12-slice portion, the Standard Portion Cost is calculated as follows:
Purchase Unit Cost Number of Portions Standard Portion Cost
$18.00 / 12 = $1.50
Practice Part 1
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THE YIELD TEST Yield test: process of raw product
purchased in “AP” form -broken down into EP & waste.
Purpose = is to determine the yield, the cost/lb, and the cost/per portion of a product purchased in an “AP” form. You break down the product into useable product & non-usable waste
Ex. Food/beverage items: A case of green beans), poultry (a turkey), seafood or meat (10 lb. beef tenderloin), canned (#10 can chopped tomatoes), bottled (14 oz. artichoke hearts), & frozen items (5 gal. ice cream) prepared prior to purchasing. Many products are not 100% usable & include some waste.
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YIELD TEST
Step 1:
Step 2: Calculate the Edible Yield %
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Step 3: Number of Portions
Edible Cost per Portion Step 4:
AS PURCHASED COST / EDIBLE WEIGHT = EDIBLE COST/LB.Green Beans: $38.00 / 22 lb. = $1.73/lb.
Step 4: Edible Cost per lb.
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COST FACTOR: TYPE 1: COST/LB.
Illustrates the relationship b/w EP & AP in % or decimal form.
This means that the EP Cost/LB is 1.095 x >AP cost/lb.
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EP/Portion is .0203 x > than AP. = 20% increase.
COST FACTOR: TYPE 2: COST/PORTION
Practice Part 2
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RECIPE COSTING By knowing the
entire cost of the recipe, the business can determine the standard portion cost and adequate selling price, in order to insure that all costs in preparing the recipe are covered and profit is realized.
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RECIPE COSTING STEPS Step 1: Fill in the required information:
name of the recipe, standard yield, standard portion of ingredients including garnishes from the standard recipes. Post the AP price in the cost/unit column.
Step 2: Calculate the Individual Ingredient Cost. Ingredient qty. x price = individual ingredient cost.
Step 3: Determine Yield %: Look up in chpt.11 or book of yields if there is trim plug in edible yield % in form.
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RECIPE COSTING WORKSHEET
Recipe: Chicken Tetrazzini Yield: 48servings Serving Size: 1/24 (12" x 20" x 2" pan)
Total Cost: $96.17Abbreviations used: lb – pound; qt = quart; oz = ounce; c = cup; gal = gallon; tsp = teaspoon
Ingredient(1)
Amount(2)
Purchase Unit(3)
Cost Per Purchase Unit
(4)
No. of Purchase Units
(5)
IngredientCost(6)
(A) Spaghetti 6 lb. (lb) $1.03 6 $ 6.18
(B) Margarine 2 lb. (lb) .89 2 1.78
(C) Celery 2 qt. Bunch .99 1.5 1.49
(D) Onions 2 qt. (lb) 1.69 2.2 3.72
(E) Flour 1 lb., 4 oz. (lb) 2.10 1.25 2.63
(F) Salt 2.5 oz. (lb) .88 .16 .14
(G) Pepper 1 tsp (lb) --- --- ---
(H) Chicken Stock 2 gal., 2 c ---- --- --- ---
(I) Chicken 12 lb., 8 oz. (lb) 2.35 26 61.10
(J) Mushrooms 2 c (lb) 4.95 .33 1.64
(K) Green Pepper 3 c (lb) 3.05 1.2 3.66
(L) Bread Crumbs 2 qt. (lb) 1.90 1.75 3.33
(M) Sharp Cheese, shredded
2 qt. (lb) 5.25 2.0 10.50
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CALCULATING THE COST OF ONE SERVING
cost) serving(per servings) of no. -yield (recipe cost) recipe (total
$2.00 48 96.17
See practice p 3
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CALCULATING PLATE COST
Entrée: Fresh White Fish DinnerCosting Date: 8/03/20xx
Item Menu Item Cost Per Serving
Entrée Fresh White Fish $ 4.23
Potato Three Choices Daily 0.37
Vegetable Four Choices Daily 0.42
Salad Tossed Green, Caesar, Spinach 1.12
Dressing 5 Choices Daily 0.37
Garnish Lemon Wheels 0.02
Bread Loaf 0.27
Butter Butter/Margarine 0.06
Condiment(s) 0.03
Total Entrée and Accompaniments Cost $6.89
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MENU PRICING Value Perception
Perception is reality
Pricing PsychologyPrice endings of .99 more suited to qsr menus.0 and 5 endings more suited for full service menus
Economic InfluencesElastic vs. InelasticFlexible vs. Inflexible
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VALUE PERCEPTIONCHEAP OR EXPENSIVE?
VS.
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PRICING PSYCHOLOGY
FULL SERVICE QUICK SERVICE
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CALCULATING BASE SELLING PRICE Step 1: Determine the selling price
multiplier by dividing the budgeted food cost percentage into 100% ($1.00).
Step 2: Determine the menu item’s base selling price by multiplying the estimated food cost by the selling price multiplier.
multiplier price selling 2.70 .37
1.00
percentagecost food Budgeted
1
dinner) chop price) selling (base )multiplier price (selling pork for cost (food
$13.47 2.70 x $4.99
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CONTRIBUTION MARGIN (GROSS PROFIT) METHOD
Works for a la carte menu items as well as grouped items: soup, entrée, salad, etc.
Uses operation-wide data to determine a $ amount that must be added to each major menu item’s food cost.
Can use the same contribution margin for all items or use categories.
2 versions of the formula:
Combination:
PriceMenu Margin on Contributi
Cost Food
PriceMenu Customers of # Total
profit)Target cost nonfood (TotalCost Food
#1
#2
Practice Part 4
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PRICING BASED ON COSTS
Pricing Factor or Multiplier:This formula gives a factor by which a food cost is multiplied to get a selling
price.
Formula: 100% / Desired food cost = Pricing FactorPricing factor x Food Cost = Mathematical Price
Example: Food cost is $2.73 and the desired food cost % is 35%. 100%/35%=2.86 factor 2.86 x $2.73 = $7.81
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CHANGING MENU PRICES If food prices are rising
rapidly customers may recognize the need of the operation to raise prices.
In periods of stable prices where other factors may dictate increases customers may not be as willing to accept price increases.
Sometimes menu items are removed and then brought back in anew manner with a higher price.
It’s not wise to raise all prices at once.
Market Price. Daily inserts for items that
have costs that fluctuate.