how to get your copier dealership top placement in google

WEB DESIGN SEO BLOGS SOCIAL

MEDIA VIDEO CALLS TO ACTION

PRODUCT CATALOGS

HOW TO GET YOUR DEALERSHIP TOP PLACEMENT IN GOOGLE SEARCH ENGINE OPTIMIZATION STRATEGIES

Darrell Amy Dealer Marketing



PRODUCT CATALOGS

TODAY 1.  Learn How Search Has Changed 2.  Discover the Benefits of Organic

vs. Paid Search 3.  Get a Practical Plan for Success



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HOW SEARCH HAS CHANGED



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WHAT IS A SEARCH ENGINE?

A place to quickly get unbiased answers to questions.



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WHY DO PEOPLE SEARCH? •  Reduce Risk

–  Fear of Making a Bad Decision –  Fear of Choosing a Bad Solution –  Fear of Choosing a Bad Partner



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93% of B2B buying processes begin with an online search. (Pinpoint Market Research and Anderson Jones PR)



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49% of B2B researchers who use their mobile devices for product research do so while at work. Google 2015



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TOP SEARCH ENGINES



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50% of all searches will be voice searches by 2020 Comscore

50% of search queries are four words or longer. WordStream, 2016



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FREE VS. PAID



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FREE

VS.

PA

ID

PAY-PER-CLICK ADS

MAP

ORGANIC RESULTS

SEO FACTS •  75% of users never scroll

past the first page of search results

•  70% of the links search users click on are organic

•  80% of users ignore the paid ads, focusing on the organic results

imFORZA.com



PRODUCT CATALOGS

PAID ADVERTISING PA

Y-PE

R-C

LIC

K

Ads at top of search results Geo-targeted Stop the moment you stop paying

DIS

PLAY

Graphic ads that show up in sidebars of websites Can be retargeted to people who have already visited your site

PAID

SO

CIA

L Promoted posts in LinkedIn, Twitter, or Facebook

YP.c

om

Waste of money

Send people to a special offer or content that matches the ad topic (not your home page) or your flushing money down the toilet.



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GOOGLE MAPS •  Make sure you have

claimed your business –  All physical locations –  Correct information

•  #1 thing you can do is get reviews



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DEBUNKING SEO MYTHS 1.  You have to do paid advertising if you want to show up

in organic search 2.  You have to do paid advertising to understand what

keywords work for organic 3.  I can give Google my credit card and immediately show

up at the top of paid search



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The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)



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GAME PLAN FOR SUCCESS



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A PROPERLY-CONFIGURED

WEBSITE

OPTIMIZED FOR LOCAL SEARCH

WITH CONTINUALLY

UPDATED CONTENT

AMPLIFIED ACROSS SOCIAL

MEDIA



PRODUCT CATALOGS

1. A PROPERLY CONFIGURED WEBSITE •  Mobile Responsive •  Lots of Helpful Content •  Behind the Scenes

–  Page Descriptions –  Image Tags –  Site Map –  No Dead Links



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2. OPTIMIZED FOR LOCAL SEARCH The process of building ranking for important keywords in specific markets.



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WHEN TO DO LOCAL SEO 1.  In a competitive market



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WHEN TO DO LOCAL SEO 1.  In a competitive market 2.  Selling in markets

where you don’t have a physical office



PRODUCT CATALOGS

WHEN TO DO LOCAL SEO 1.  In a competitive market 2.  Selling in markets

where you don’t have a physical office

3.  Moving into a new product/service (IT, 3D Print…)



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HOW QUICKLY CAN WE GET RANKED? •  Competition

–  How competitive are your markets?

•  Current Website –  Is it configured correctly? –  How much content is there? –  How much authority do you currently have with Google?



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3. WITH CONTINUALLY UPDATED CONTENT BUYER’S QUESTIONS •  Can this company answer my

question? •  Does this look like a helpful

partner?

GOOGLE’S QUESTIONS •  What’s new around here? •  Is this website an authority?



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BLOGGING •  Blog at least once a

week –  Answer questions you get

from prospects –  Provide helpful

information to business owners



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4. AMPLIFIED ACROSS SOCIAL MEDIA •  Share helpful content on

your dealership’s social channels

•  Have your sales reps share content –  Social Signals –  Inbound Links



PRODUCT CATALOGS

WITH CALLS-TO-ACTION!



PRODUCT CATALOGS

A PROPERLY-CONFIGURED

WEBSITE

OPTIMIZED FOR LOCAL SEARCH

WITH CONTINUALLY

UPDATED CONTENT

AMPLIFIED ACROSS SOCIAL

MEDIA

1.  How you rank in your local markets 2.  Keywords that generate the most traffic in

your area 3.  How much traffic you should have 4.  A game plan for success

CONTACT US FOR COMPLIMENTARY SEARCH

ENGINE STRATEGY