how to get your mobile app users hand over their email
DESCRIPTION
"WHY do you want my email address?!?!" It's challenging to get users to hand over their email address. There's an art to it. Here are 5 mobile apps that do it well. Benchmark!TRANSCRIPT
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@APPBOYDAVE
WHY DO YOU WANT my EMAIL?!?!
“
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CONVINCING USERS TO AUTHENTICATE IS HARD.
There’s an art to it.
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Incentivizes users to give their email with an offer (“free cup of coffee”)
Includes a comfort statement (“We promise not to share your information…”)
Users can opt-out of authentication (“I’ll sign in later”)
CUPS
@APPBOYDAVE
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Incentivizes users to give their email (“…play against your friends!”)
Includes a comfort statement (“We will never post anything…”)
QUIZUP
@APPBOYDAVE
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SHOPULAR
Super-simple sign-up; no decision-making (“Should I connect Facebook or Twitter?”)
Tells me WHY I should enter my email (“…save all your favorite coupons”)
Users can ‘Skip for now’ (authentication not required)
@APPBOYDAVE
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TRIP ADVISOR
Uses a pop-over in-app message to tell me WHY I should sign in
@APPBOYDAVE
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REWARDER
Freezes the nav bar at the bottom of the screen
User can swipe through tutorial screens multiple times before deciding to sign up, and there is good screen real estate to sell the user on why they should sign up
@APPBOYDAVE
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Make users feel COMFORTABLE handing over their email. Use a comfort statement to win them over.
@APPBOYDAVE
Tell users WHY you need their email. Don’t just expect them to hand it over. Give them a good reason.
FINAL THOUGHTS
If possible, DON’T FORCE sign up. Give users the option to bypass and come back later, when ready.
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@APPBOYDAVE
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