How to give a creative presentation in

10 minutes and 10 (more or less) easy

steps.

Step 1.Own the meeting

Owning the meeting means takingresponsibility for the flow and

acting with authority. Project confidence.

Step 2.Appoint a moderator

Decide well ahead of time who from

your team will be the moderator, traffic

cop, and facilitator of the presentation.

Step 3.Speak body language

fluentlyPay attention to your posture, attitude,

projection, eye contact, and where you place

yourself in the room. Own it!

Step 4.Stick to an agenda

Every presentation should follow the same agenda so presenters

and reviewers both know the ground

rules.(Presenters need to discuss the

meetinggame plan at least 15 minutes

prior)

Creative Presentation Agenda> Restate business objective

from the brief> Refresh memories about prior rounds> Reveal the work and thoroughly explain> Explain how the work solves the brief> Big picture comments: are we on strategy?> Detail comments: executional concerns?> If time, discuss operations & non-creative> Recap: summarize what will happen next

Step 5.Use visuals that work

Make layouts oversize so the audience can see.

Use labels, larger printouts, handouts, etc.

Speak loud enough so they can hear.

Use props in a way that gets them excited.

Print out the takeaway statement.

Print out a 25 word synopsis of the concept.

Step 6.Tell a story

Set up the creative reveal with a story

that will make the work more understandable and persuasive.

Step 7.Take input, not instructionsBe a polite listener.

Ask critics to restate their requests

in terms of a broader issue.“What I hear you saying is...”Turn over work that’s getting

micro-managed.Plan your escape routes.

Step 8.When you’re done, stop

Ask for a decision.Consider “fist-to-five” to

minimize discussion.When you have a decision, stop,

thank, and remove layouts from the

wall.

Step 9.Recap next steps

This is an agenda item, but it bears repeating:

Recap decisions made and thenstate explicitly what the

creative team will be doing next and when.

Step 10.Say thanks

Thank attendees for theirthoughtful input and support.