how to go from double stuffed to international fame
TRANSCRIPT
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How to go from Double Stuffed toInternational fame
by: Adam evers
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Becoming edUardo
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Who is
Adam Evers?
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1. digital marketer2. Entrepreneur3. lover of bacon
Who?
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Becoming aMedia company
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Traditional broadcast
is
dead
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Broadcast
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Superbowl 2012 vs 2013
Broadcast
2013 75% of Brands integrated a second screen experience, up 7%.
38% of ads including Hashtags in ads, up 31%.
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Campaign vs Always OnBroadcast
Campaign- create content- segmented by interest
Always on- curating content- timely - effectiveness- “Interest graph”
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Experienceis
Alive
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2perience Oreo vs AMC 3eatres
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2perience Oreo vs AMC 3eatres
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2perience Oreo vs AMC 3eatres
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2perience Oreo vs AMC 3eatres
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2perience Superbowl 2013
“Brand Bowl”
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2perience Superbowl 2013
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2perience Superbowl 2013
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2perience Superbowl 2013
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2perience Superbowl 2013
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2perience Oreo Daily Twist
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2perience Oreo Daily Twist
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Create an
4perience
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EmotionalSimple emotions
discovery - confusionsurprise - no surprise - expectationwonder - surprise - commonplacehappiness - unhappinessamusement - wearinesscourage - timidity - cowardicepity - cruelty
Complex emotionspride - modesty- shamecloseness - detachment - distancecomplaint/pain - doing average - pleasure
caution - boldness - rashnesspatience - mere tolerance - angerrelaxation - composure - stressenvy - goodwill
Pure emotionsfear - nervousness - securitytogetherness - privacyrespect - disrespectappreciation - envylove - no love lost - hatredhope - despairconfusion - being confused
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Liquid
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Linked
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3ank youTwitter
FacebookLinkedIn
@adameversfacebook.com/adam.everslinkedin.com/in/[email protected]