how to grow your blog with photos
TRANSCRIPT
your blog with photos.
How to grow
78% of CMOs think custom content is the future of marketing.
Companies that have created dynamic blogs have seen huge growth.
WAIT!Want to read this as a
high-quality PDF?
DOWNLOAD
B2C Case Study:
“We focused on building out a unique personal finance blog, very content-rich, that spoke to a young professional crowd that we felt was being neglected.”
Jason PutortiLead designer ’07-’09, 5th employee @ Mint
Built a 30k person waiting list before launching the product, via a blog.
Grew to 1.5 million users and sold for $170 million in under 2 years.
B2C Case Study:
B2B Case Study:
Acquired 18k+ customers by eating their own dog food, inbound marketing.
“We attract 45-50k new leads per month, 60-80% of which are from inbound marketing (not paid). The inbound leads are 50% cheaper and close 100% more than paid leads.”
Mike VolpeCMO @ Hubspot
In Q2 2015, Hubspot did $39 million in subscription revenue.
B2B Case Study:
3 ways to grow your blog:• Target a niche • Engage with imagery • Get shared on the right
channels
Overview:
1
Target a niche.
Figure out your specific audience and keep your blog focused.
Provide value to your audience and solve their problems.
Be relevant by using their style and slang in your writing.
2
Engage with imagery.
Photos break up the text of your post and keep
readers interested.
Readers stay on a post 67% longer if it has photos.
Use authentic, relatable images for your target reader.
Remember:
3
Get seen on the right channels.
Use catchy headlines with
attractive photos to get shared
more.
Tweets with images receive 150% more re-tweets.
Photo posts drive 87% of Facebook pages’ engagement.
Focus on getting shared to the most important network
for your niche audience.
1. Pick a niche audience
How to grow your blog with photos:
3. Craft messaging and photos to your audience’s style
2. Use engaging photos to keep readers interested
FREE WEBINAR
Unlock Real Growth for Your Blog.To be a successful marketer in 2015, you must create unique, engaging content.
Micah CohenGrowth Director
Twenty20
Nicole KarlisContent Manager
Scripted
Wednesday, Sept. 2, 2015 at 10am PDT
All background photos sourced from real people on Twenty20.
Follow us for more useful SlideShares
Share this SlideShare with your team.
DOWNLOAD & SHARE
They’ll thank you later.