GROWING YOURBLOG’S AUDIENCE.

MEL KIRKVIDEO BLOGGER

INFLUENCE ENGAGEMENT DIRECTOR@MELKIRK

I’M MEL (@MELKIRK).

SPOT THE CATS

I WORK WITHBRANDS.

I’M ALSO A BLOGGER.

YOU’RE BLOGGING.

NOW YOU WANTMORE PEOPLE TO READ IT.

WRITING FOR YOURSELF.

WRITING FOR AN AUDIENCE.

YOU NEED TO MENTALLY SHIFT.

MAKE FRIENDS.

BE ACTIVE ON OTHER COMMUNITIES.

YOU SHOULD SPEND X10 LONGER

ADDING VALUABLE CONTENT TO 5-10

COMMUNITIES THAT YOU HAVE

EARMARKED.

STICK TO YOUR PASSIONS.

WRITE ABOUT WHAT YOU LOVE.

• WRITE CONTENT THAT YOU’RE PASSIONATE ABOUT.

• KEEP WRITING.

• KNOW YOUR NICHE AND MEET YOUR READER’S EXPECTATIONS.

LOOK A THINGSDIFFERENTLY.

WRITE GOOD CONTENT.

• LOOK AT THINGS FROM A UNIQUE PERSPECTIVE.

• ENCOURAGE INTERESTING CONVERSATIONS.

• DON’T BE AFRAID TO SHARE YOUR CONTENT AMONGST CONTACTS.

THE GEEKY STUFF.

OPTIMISE YOUR POSTS.

• TAG EACH OF YOUR POSTS TO INCREASE VISIBILITY.

• CONSIDER THE LENGTH. MIN. 250 WORDS.

• MAKE THE TITLE SMART.

SHARE.

SHARE YOUR GENIUS.

• OFFER TO GUEST POST FOR OTHER SITES. PITCH CONTENT IDEAS.

• SUBMIT TO BLOG DIRECTORIES, e.g. TECHNORATI

• REFERENCE BLOG URL ON ALL SOCIAL PROPERTIES.

• INVITE GUEST POSTS.

USE DIFFERENTCHANNELS.

DRIVE CHANNEL TRAFFIC.

• TESTS DIFFERENT MEDIUMS AND AUDIENCE RECEPTIVENESS.

• DRIVES TRAFFIC FROM DIFFERENT SOURCES.

• OPTIMISE CONTENT WITH URLs.

MEASURE EVERYTHING.

TRACK YOUR CONTENT.

• MEASURE TRAFFIC, ESPECIALLY DAY AND TIME.

• MONITOR INTERACTION.

• SHAPE CONTENT AND WRITE ARTICLES THAT ADDRESS READERS REQUESTS.

APPROACH FROMA FRESH ANGLE.

OFFER REAL VALUE.

• OFFER REASONS AND STRATEGIC COMPARISONS RATHER THAN GENERIC SIMPLICITY.

• EXPLAIN THE MECHANICS BEHIND YOUR DECISIONS.

HAVE THEFEEL GOODFACTOR.

MAKE READERS FEEL GOOD.

• THEY WANT TO FEEL SMART.

• COMMENTS ARE MADE IN THE HOPE YOU’LL REGARD THEM.

• THE MAGIC IS WHEN DEBATE IS SPARKED.

• POSE ONE SIDE OF A DEBATE AND OPEN THE CONVERSATION.

• DON’T MAKE THEM LOOK SILLY.

RESPECT YOURAUDIENCE.

RESPECT YOUR AUDIENCE.

• BE UPFRONT WITH BRAND ASSOCIATIONS.

• DESIGN CHOICES (I.E. POP-UPS).

• FREQUENCY, ESPECIALLY IF SENDING EMAILS TO SUBSCRIBERS.

THANK YOU.

Mel Kirk @melkirkmel@spreadingjam.comInfluencer Engagement DirectorThe Engine Group