How to Grow your Business through 10 and Under Tennis

THE GAME PLANThe Game Plan is initially more of a wish list: What you hope to achieve!

Programming:Clinics

Play opportunities:Tennis FestivalsTennis Play DaysIn-house Team Tennis EventsTeam Tennis Events vs. Outside ClubsUSTA Junior Team Tennis

THE GAME PLANBut it is also a reality check and will force you to look at your needs and limitations:

COURT TIME: WHEN, WHERE, HOW MUCH

INSTRUCTORS: HOW MANY, WHAT LEVELS, PAY

FEES: FOR CLINICS, PLAY DAYS, TEAM TENNIS

THE INITIAL STEP

START WITH CLINICS

REACH OUT TO ALL AGES

3-5 years PARENT &

ME CLASS

5-7 years BEGINNER

CLASS

6-8 years

INTERMEDIATE CLASS

8-11 years ADVANCED

CLASS

USE ALL LEVELS OF BALLS

3-5 years PARENT & ME CLASS

5-7 years BEGINNER CLASS

6-8 years INTERMEDIATE

CLASS

8-11 years ADVANCED CLASS

USE ALL COURT SIZES3-5 years PARENT & ME CLASS5-7 years BEGINNER CLASS5-8 years INTERMEDIATE CLASS

7-11 years ADVANCED CLASS

HAVE A FUN CURRICULUMSet up lesson plansMake lessons interactive and fun, no standing around Partner kids up, same gender if possible Teach how to toss, catch, roll, bounce,

move Take skills learned and allow kids to work

together Set quantitative goals Every activity has a purpose Keep competition cooperative and as

part of a group

Teach parents how to work with their kids (Parent & Me)

A LOGICAL PROGRESSION

Set up Benchmarks Determine what do the kids need to be able to do to move up Skills basedPrograms must flow seamlessly into one anotherMake sure this is well communicated to parents and kidsNo exceptions

A BIG NO!!!! Many clubs dump the low compression balls and 10 and under format once kids learn to hit. Don’t break the chain!

BUILD A FUN STAFFIf you are the Head PRO: Recruit and Train Good instructors

Find an enthusiastic junior pro to assist youHelps with running of clinics, tournamentsServes as your right-hand man

Recruit junior helpers (college students, high school students) to help junior proCan help with fitness, games, play days

Recruit VolunteersSlightly older junior players needing community service hoursCan use as hitting partners for little kids

TRAIN YOUR STAFF

Train and motivate them! Put youngest and most inexperienced on point play, agility/fitness and gamesKeep most experienced on techniqueRequire that staff contributes to curriculumEveryone has to buy in; be consistent

BONUS

Host a USTA 10 and Under workshop and get all your people trained!!

RECRUIT PARENTS

Host parent orientationIntroduce 10 and Under Tennis

Explain your program

Explain your goal for tourneys,

JTT, etc.

Ask for help!

Many parents have skills you

need

Get an army of helpers for

tournaments

RECRUIT PARENTS

AND KIDS…..ID

DO THE MATH: LESSONS10 and Under Group Lesson:

16 kids on one court at $12 per

person=$192.00

Expenses=staffing=$80.00

Profit=$112.00

Private Lesson:

Profit of one person taking a

private=$60.00-$48.00 pro

fee=$12.00

GROUP LESSONS

DO THE MATH: EVENTSTennis Festival (kids 3-6)20 kids @$8= $1601X month

10 & Under Tournaments/Play Days20 kids @$25= $5002X month

Junior Team Tennis60 Kids @ $60= $3600Championship season

TEAM TENNIS

IT’S NOT EXPENSIVECOST TO START: Nets-$78-$100

Balls-1.00-1.50 each, or $200

Cones, bean bags, gym balls-$50

Lines-use chalk/drop down lines- $34.00-$55.00

st to Start

GET THE WORD OUT

MARKET YOUR PRODUCT:Get out to area schoolsWork with local Parks and RecreationEstablish and distribute calendar’sPromote 10u events with PTO’s and local media

SUPPORT: Blended lines on public courts

YOU NEVER KNOW WHO MIGHT SHOW UP!